With the exploding interest in social media at the moment, it’s enough to make a busy marketing type run for cover. Blogs, web 2.0, Facebook, where does one begin?
This blog post covers some essential reading material for busy marketing executives too busy to do social media. Amongst the tips I link to interesting articles on effective social media marketing.
1. Give your users something of value.
Run a competition or contest, publish a list of hints and tips, a quiz, a funny video. The list is endless. Give first. Make sure it is easy to share.
According to leading digital media agency, Experience Matters:
“Don’t put all your digital eggs in one basket like a site or banner campaign—look at smart ways to distribute the experience across as many digital touch points as possible.”
2. Aim for stickability – nuture Digital Word of Mouth
Don’t start that blog if you aren’t prepared to nuture and grow it. Encourage contributors, write regularly.
The Importance of Social Media Marketing and Why You Should Learn and Master It
3. Blog. Google loves you more if you blog.
A blog is like a billboard that people can comment on.
You already do social media on bits of wood, metal and cardboard.
Now you can find out what your audience thinks. If it sounds scary then try commenting on a blog before starting one. It’s easy. Start here.
“Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines.” -doshdosh.com
Recommended reading: The Blogger’s Guide to SEO
4. Measurability is the new black.
Make sure you invest in campaigns that can deliver on measurable metrics.
Recommended reading: 26 Free Tools for Reputation Management and Buzz Monitoring.
5. Remember to share.
Despite the relative complexity of all the new material and media out there, it will only get easier. The key thing about social media is that new technologies allow people to *share* content online very easily.
Take the time to find out what works and what doesn’t first.
Recommended reading: Top 6 Ideas for Incredible Viral Content
Hope that whetted your appetite for social media marketing.
Do you have any experiences you would like to share from putting together a social media campaign? Are you looking for more tips? I’d love to hear your thoughts. Comment away…
Image Credit: 10kmarshmallows.com
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