Social media brands YouTube and Wikipedia have entered Nielsen Online’s list of the top 10 most popular internet brands in the UK, at the expense of Real and AOL.
Here’s the two page report from Nielsen Online which also reports that Facebook accounts for the two of the fastest growing online brands in the UK: RockYou! and Slide.
RockYou! and Slide are heavily used by Facebookers – particularly 18-24 year old women – to organise photo slideshows, according to Nielsen Online.
This shouldn’t come as a surprise.
YouTube is now the UK’s fourth most popular commercial media brand.
According to Nielsen Online, its audience has grown 84% over the last year to almost 10 million unique users – almost one in every three UK users online use YouTube.
There is also a strong performance from Facebook which has grown a massive 1,647%, from less than half a million UK users to almost eight million, in just 12 months.