Real Fresh TV | Specialists in Social Commerce and Social Media Marketing » Events

Free Social Media Surgery for Manchester Businesses in October

Chi-chi Ekweozor — Mon, 04 Oct 2010 11:07:29 +0000

Just a quick update on this month’s Manchester Social Media Surgery.

The Social Media Surgery is a free monthly event that attempts to help Manchester businesses embrace the social media revolution in order to grow their company.

They’ve been taking place regularly at a city centre venue since December 2009; I’ve blogged about previous events here.

Each event features a panel of experienced digital and social media marketers who discuss social media projects and issues presented by the audience.

The informal networking events offer an opportunity to find out how other companies are benefitting from using free social media tools like Twitter, Facebook and LinkedIn to market and grow their businesses.

The next Manchester Social Media Surgery event is on Tuesday 26 October from 5:30-7:30pm at Manchester Digital Development Agency‘s (MDDA) offices, Lower Ground Floor, 117-119 Portland Street, Manchester, M1 6ED.

The theme for the October Social Media Surgery is: ‘Getting LinkedIn for Business’

Social Media Surgeons:
Ben Gibbs, (@bobop on Twitter), Web & social media consultant to third sector organisations
Alan Holding, Digital Development officer, MDDA
Coral Grainger, (@CapitalRels on Twitter), Managing Director, Capital Relations
Tom Mason, (@totmac on Twitter), Social Media Manager, Delineo

Community groups curious about using social media most welcome.

I organise Manchester Social Media Surgery events on a voluntary basis as an outreach project of the popular Social Media Cafe Manchester network (@smc_mcr on Twitter).

We’re also on LinkedIn!
If you have a question for the surgeons either post it via the event sign up page or on our new LinkedIn Group!

Real Fresh TV’s Monthly Social Media Events Guide – September

Chi-chi Ekweozor — Fri, 03 Sep 2010 12:07:46 +0000

Hope you enjoyed the summer!

Here comes a roundup of upcoming social media and digital content events taking place in the region in September.

Want to add your event to the list?

__________________________

September 7, 2010, Manchester, UK: Social Media Cafe Manchester is the city’s popular informal meet up for anyone interested in social media. Come along, share ideas and learn. Free to attend. Sign up.

Event Summary: Social Media Cafe Manchester
Venue: Comedy Store Manchester, Deansgate Locks, Whitworth Street West, Manchester, Lancashire M1 5LH
Time: 6pm to 9pm
Free to attend. Sign up.

……………………………….

September 14, 2010, Manchester, UK: The Social Media Starter Course, the UK’s longest running ’social media for beginners’ course is an insight-filled half day workshop designed to equip you with the skills and knowledge to grow and market a business using social media. Learn which social media tools are best for connecting your business with potential customers, tips and techniques to get started and in-depth case studies of businesses doing it right. Early Bird: £120+VAT, Standard: £150+VAT. Register.

This is a Level 1 course and is best suited for ‘complete beginners to social media’.

Event Summary: Social Media Starter Course
Venue: One Central Park, Northampton Road, M40 5BP Map
Time: 9:30am-12:30pm
Early Bird: £120+VAT, Standard: £150+VAT. Register

……………………………….

September 14, 2010, Manchester, UK: Manchester Social Media Surgery events are informal business networking events based around a panel made up of social media practitioners and agencies discussing and dissecting social media project issues presented by the attending crowd. The theme for September’s Surgery, featuring an all-star panel of social media practitioners is ‘Combining Twitter with Blogging‘. Free to attend. Sign up.

Event Summary: Innospace, Manchester Metropolitan University’s business incubator
Venue: 2nd Floor Minshull House, Chorlton Street, Manchester, M1 3FY
Time: 5:30-7:30pm
Free to attend. Sign up.

……………………………….

September 15, 2010, Manchester, UK: The Learning Social Media By Doing Course was developed after attendees to the Social Media Starter Course demanded a more hands on, practical workshop in which to develop skills and experience in using social media to grow their businesses and connect with new customers. Topics covered include social media monitoring tools and how to use them, using a blog to improve natural (read: unpaid) search engine rankings and growing a professional network using LinkedIn and Twitter. Early Bird: £120+VAT, Standard: £150+VAT. Register.

This is a Level 2 course and is best suited for ‘people already familiar with social media’.

Event Summary: The Learning Social Media By Doing Course
Venue: One Central Park, Northampton Road, M40 5BP Map
Time: 9:30am-12:30pm
Early Bird: £120+VAT, Standard: £150+VAT. Register.

……………………………….

September 15, 2010, Manchester, UK: From the Social Media Cafe Manchester Event Page: The Inspiring Engagement Festival is a one-day event that explores the contribution of arts practice to the business of digital inclusion. More details here.

Event Summary: The Inspiring Digital Engagement Festival
Location: Sheffield
Time: 9am-7pm
Sign up via the Social Media Cafe website.

……………………………….

September 16, 2010, Manchester, UK: The Introduction to Social Media for Media Professionals course is a tailored social media starter course for media and marketing professionals. Designed specifically for professionals and freelancers in the digital, TV, radio and games industries, it focuses on developing multi-platform content development skills. Learn how to develop a content strategy for connecting new customers with your media business or brand using social media including LinkedIn, Twitter and Facebook. Early Bird: £120+VAT, £150 + VAT. Register.

This is a Level 1 course and is best suited for ‘complete beginners to social media’.

Event Summary: Introduction to Social Media for Media Professionals
Venue: One Central Park, Northampton Road, M40 5BP Map.
Time: 9:30am-12:30pm
Early Bird: £120+VAT, £150 + VAT. Register.

……………………………….

September 21, 2010, Manchester, UK: The Social Media Monitoring Training Course is designed specifically for people who, now familiar with using social media, need to manage the time they spend on the various platforms effectively.
The course has been developed in response to requests for a hands-on training session on how to use free online tools to measure the success of a social media campaign and listen and respond to comments on Twitter, blogs and the wider web. Early Bird: £120+VAT, £150 + VAT. Register.

This is a Level 3 course and is best suited for ‘people who are fairly experienced in using social media to market themselves. Typical attendees already have a company blog‘.

Event Summary: Social Media Monitoring Training Course
Venue: One Central Park, Northampton Road, M40 5BP Map.
Time: 9:30am-12:30pm
Early Bird: £120+VAT, £150 + VAT. Register.

……………………………….

September 22, 2010, Manchester, UK: From the Social Media Cafe Manchester Event Page: “Connecting 2.0 Communities is a pilot event to give anyone in the not-for-profit sector an opportunity to meet the digital communities in Manchester – many of whom are happy to provide free advice and support, and would like to work more with community groups”. More details here. Sign up.

Event Summary: Connecting 2.0 Communities
Venue: MadLab, 36-40 Edge Street Manchester, M4 1HN
Time: 2pm to 6:30pm

Free to attend. Sign up.

__________________________

Real Fresh TV’s Monthly Social Media Events Guide is brought to you from the team behind some of the UK’s leading continuing professional development training courses on social media marketing. Spot any errors? Contact us, we’re @realfreshtv on Twitter.

Puzzled about which social media monitoring tool is best for measuring your social media return on investment?

Want to know how to use free social media tools like Twitter, Facebook and LinkedIn to grow and market your business?

We can help! Get in touch. Find out which of our industry-leading courses are on next month.

Want to partner with us? It’s easy…

Image Credit: Dock Icons by Mathieu White

Real Fresh TV’s Monthly Social Media Events Guide – August

Chi-chi Ekweozor — Fri, 23 Jul 2010 12:39:25 +0000

Wow, where did July go? It flew by so fast we didn’t get round to posting details of any events!

Well, here comes a roundup of upcoming social media and digital content events taking place in the region in August.

Want to add your event to the list?

__________________________

August 3, 2010, Manchester, UK: Social Media Cafe Manchester is the city’s popular informal meet up for anyone interested in social media. Come along, share ideas and learn. Free to attend. Sign up.

Event Summary: Social Media Cafe Manchester
Venue: MadLab, 36-40 Edge Street Manchester, M4 1HN
Time: 6pm to 9pm
Free to attend. Sign up.

……………………………….

August 10, 2010, Manchester, UK: The Social Media Starter Course, the UK’s longest running ’social media for beginners’ course is an insight-filled half day workshop designed to equip you with the skills and knowledge to grow and market a business using social media. Learn which social media tools are best for connecting your business with potential customers, tips and techniques to get started and in-depth case studies of businesses doing it right. Early Bird: £120+VAT, Standard: £150+VAT. Register.

Event Summary: Social Media Starter Course
Venue: One Central Park, Northampton Road, M40 5BP Map
Time: 9:30am-12:30pm
Early Bird: £120+VAT, Standard: £150+VAT. Register

……………………………….

August 11, 2010, Manchester, UK: The Learning Social Media By Doing Course was developed after attendees to the Social Media Starter Course demanded a more hands on, practical workshop in which to develop skills and experience in using social media to grow their businesses and connect with new customers. Topics covered include social media monitoring tools and how to use them, using a blog to improve natural (read: unpaid) search engine rankings and growing a professional network using LinkedIn and Twitter. Early Bird: £120+VAT, Standard: £150+VAT. Register.

Event Summary: The Learning Social Media By Doing Course
Venue: One Central Park, Northampton Road, M40 5BP Map
Time: 9:30am-12:30pm
Early Bird: £120+VAT, Standard: £150+VAT. Register.

……………………………….

August 12, 2010, Manchester, UK: The Introduction to Social Media for Media Professionals course is a tailored social media starter course for media and marketing professionals. Designed specifically for professionals and freelancers in the digital, TV, radio and games industries, it focuses on developing multi-platform content development skills. Learn how to develop a content strategy for connecting new customers with your media business or brand using social media including LinkedIn, Twitter and Facebook. Early Bird: £120+VAT, £150 + VAT. Register.

Event Summary: Introduction to Social Media for Media Professionals
Venue: One Central Park, Northampton Road, M40 5BP Map.
Time: 9:30am-12:30pm
Early Bird: £120+VAT, £150 + VAT. Register.

……………………………….

August 18, 2010, Manchester, UK: From the Manchester WordPress User Group blog: “Everyone is welcome. Whether you are a beginner or a seasoned WordPress user, or even if you are just thinking of using WordPress, please come along and meet a friendly bunch of people who are willing to help with problems you may have, or just to chat about WordPress”. Free to attend. Sign up via the Google Group.

Event Summary: Manchester WordPress User Group June Meetup
Venue: Madlab, 36-40 Edge Street, Manchester, M4 1HN
Time: 7-9pm
Free to attend. Sign up via the Google Group.

……………………………….

August 24, 2010, Manchester, UK: The Social Media Monitoring Training Course is designed specifically for people who, now familiar with using social media, need to manage the time they spend on the various platforms effectively.
The course has been developed in response to requests for a hands-on training session on how to use free online tools to measure the success of a social media campaign and listen and respond to comments on Twitter, blogs and the wider web. Early Bird: £120+VAT, £150 + VAT. Register.

Event Summary: Social Media Monitoring Training Course
Venue: One Central Park, Northampton Road, M40 5BP Map.
Time: 9:30am-12:30pm
Early Bird: £120+VAT, £150 + VAT. Register.

……………………………….

September 14, 2010, Manchester, UK: Manchester Social Media Surgery events are informal business networking events based around a panel made up of social media practitioners and agencies discussing and dissecting social media project issues presented by the attending crowd. The theme for September’s Surgery, featuring an all-star panel of social media practitioners is ‘Business benefits of blogging’. Free to attend. Sign up.

Event Summary: Manchester Social Media Surgery
Venue: Innospace, 2nd Floor, Minshull House, Chorlton Street, Manchester, M1 3FY
Time: 5:30-7:30pm
Free to attend. Sign up.

__________________________

Puzzled about which social media monitoring tool is best for measuring your social media return on investment?

Want to know how to use free social media tools like Twitter, Facebook and LinkedIn to grow and market your business?

We can help! Get in touch. Find out which of our industry-leading courses are on next month.

Want to partner with us? It’s easy…

Image Credit: Dock Icons by Mathieu White

The Small Business Guide to Effective Social Media Marketing

Chi-chi Ekweozor — Thu, 24 Jun 2010 08:24:34 +0000

I’m excited to be presenting this workshop for the LEAD programme at the University of Salford.

I’m a recent delegate of this innovative programme of leadership and management training for small business owners (graduated yesterday) and can’t recommend it highly enough! It changed my life, as I blogged after attending a Ruth Badger Masterclass on sales put on by the programme.

What follows is copied from the event publicity:

The Small Business Guide to Effective Social Media Marketing

Date: Thursday 1 July 2010
Time: 8.30am registration, 9.00am – 10.30am workshop
Venue: Rayleigh Room, Faraday House, University of Salford (Building 18 on page 3 of this campus map)

LEAD is specifically aimed at companies with up to 20 employees and is designed to equip owner-managers with the skills and abilities they need to increase profits, capitalise on new opportunities and make the most of their existing resources, both internal and external.

Since its inception, over 150 business owner-managers have benefited from this 10 month leadership programme and there are a further 230 delegates currently in the process of graduating.

We would like to invite you to come along to The Small Business Guide to Effective Social Media Marketing, which is an insight-packed workshop that takes you through the 7 steps for building and maintaining an effective marketing presence on free social media platforms like Twitter, LinkedIn, Facebook and blogs.

According to the BBC, the average British web user spends nearly ‘one day a month online.’ The lion’s share of that time is spent on social network sites or blogs, which accounts for nearly a quarter of users’ time online. Isn’t it time you learnt how to grow and market your business or organisation on these free social networks?

At our event you will learn how to reduce marketing costs by generating qualified leads using social media marketing. Find out how to develop and action a social media strategy for your business that will work.

There is more to social media marketing than trying to simply sell your services online. Those you engage with need to know, like and trust you; you need to adopt a different approach to be successful on today’s visibly social web. We will share case studies of SMEs who have successfully adopted social media marketing and explain what they are doing to get results.

This workshop is developed and delivered by Chi-chi Ekweozor, director of Real Fresh TV, a social media training and implementation consultancy. Real Fresh TV helps organisations use social media to develop mutually beneficial relationships with consumers that create competitive advantage. The company also provides innovative and current training on social media marketing. Clients include T-Mobile, PUMA, Arts Council England, Manchester Digital Development Agency and Contact Theatre Manchester.

To register your place(s) at this event please www.businesslinknw.co.uk/leadevent choosing the University of Salford from the list of Providers. Type Social Media Workshop into the event details box.

Please note: places are strictly limited and are available on a first come first served basis only. This free event is proving popular book now to avoid missing out.

The LEAD programme is supported by Northwest Regional Development Agency (NWDA) . The Northwest Regional Development Agency (NWDA) is responsible for stimulating the economic growth and regeneration of England’s Northwest.

Head of Communications and Marketing for NHS Salford joins panel at the Manchester Social Media Surgery

Chi-chi Ekweozor — Fri, 18 Jun 2010 15:11:32 +0000

Exciting news just in!

Karl Brookes, Head of Communications & Marketing for NHS Salford is joining our esteemed panel of speakers at the July Manchester Social Media Surgery.

For once, the surgery metaphor is apt in the traditional sense!

An early adopter of many new technologies, Karl has led his team to a position where NHS Salford’s use of social media to engage and communicate with their local population is recognised as pioneering within the healthcare sector.

Karl, recently ‘twitterviewed’ by New Media Age’s Reputation Online editor Vikki Chowney. as announced on regional media and marketing portal, How-Do.co.uk, is behind such pioneering social media for public healthcare engagement initiatives as NHS Salford’s page on Facebook. NHS Salford was on one of the first Primary Care Trusts (PCTs) to join Facebook.

Salford PCT, which serves more than 230000 Salfordians and employs over 1200 people, is also active on Twitter, Flickr and YouTube. The trust recently launched a Facebook App to improve football fans’ fitness.

Also speaking will be Adrian Slatcher, (@adrianslatcher on Twitter), Senior Digital Development Officer at Manchester Digital Development Agency (MDDA). MDDA is the lead organisation for the development of the Digital Strategy for Manchester and the surrounding region.

The Social Media Surgery is a free monthly event that attempts to help Manchester businesses embrace the social media revolution in order to grow their company.

Each event features a panel of experienced digital and social media marketers who discuss social media projects and issues presented by the audience.

Sign up to attend the July Social Media Surgery which takes place at Innospace, Manchester Metropolitan University’s business incubator on Tuesday 13th July 2010, from 5:30pm – 7.30pm. More speakers to be added to the line up.

The Social Media Surgery is now LinkedIn!
Join the new Manchester Social Media Surgery LinkedIn Group to network with attendees past and present. You can also pose a question to the surgeons ahead of the event. Join us on LinkedIn.

What do you think of NHS Salford’s YouTube channel?

Here’s a recent video on the channel celebrating the 10th Anniversary of Breath Easy, a support group for people who suffer from breathing disorders such as Chronic Obstructive Pulmonary Disease (COPD).

Real Fresh TV’s Monthly Social Media Events Guide – June

Chi-chi Ekweozor — Thu, 03 Jun 2010 14:43:25 +0000

Here comes a roundup of upcoming social media and digital content events taking place in the region in June.

Want to add your event to the list?

__________________________

June 8, 2010, Manchester, UK: Manchester Social Media Surgery events are informal business networking events based around a panel made up of social media practitioners and agencies discussing and dissecting social media project issues presented by the attending crowd. The theme for June’s Surgery, featuring an all-star panel of social media practitioners is ‘LinkedIn vs Facebook for Business: Pros and Cons‘. Free to attend. Sign up.

Event Summary: Manchester Social Media Surgery
Venue: Manchester Digital Development Agency (MDDA) offices, Lower Ground Floor, 117-119 Portland Street, Manchester, M1 6ED
Time: 5:30-7:30pm
Free to attend. Sign up.

……………………………….

June 8, 2010, Manchester, UK: From the There will be blood 2 (Digital Content thing) event sign up page: “We’re back. Following on from our rather successful first gathering, we’re pleased to be returning to Common on 8th June to take you all through the benefits and pitfalls of user generated content. It’s something every content provider or producer needs to think about, so we’ve got Hugh Garry from BBC Radio One and Kate Staniforth from LateRooms.com on hand to let you know their thoughts.” Free to attend. Sign up.

Event Summary: There will be blood 2 (Digital Content thing)
Venue: Common, 39-41 Edge Street, Manchester, M4 1HW
Time: 6:30-10pm
Free to attend. Sign up.

……………………………….

June 10, 2010, Manchester, UK: The Social Media Starter Course, the UK’s longest running ’social media for beginners’ course is an insight-filled half day workshop designed to equip you with the skills and knowledge to grow and market a business using social media. Learn which social media tools are best for connecting your business with potential customers, tips and techniques to get started and in-depth case studies of businesses doing it right. Early Bird: £120+VAT, Standard: £150+VAT. Register.

Event Summary: Social Media Starter Course
Venue: One Central Park, Northampton Road, M40 5BP Map
Time: 9:30am-12:30pm
Early Bird: £120+VAT, Standard: £150+VAT. Register

……………………………….

June 15, 2010, Manchester, UK: The Learning Social Media By Doing Course
The Learning Social Media By Doing Course was developed after attendees to the Social Media Starter Course demanded a more hands on, practical workshop in which to develop skills and experience in using social media to grow their businesses and connect with new customers. Topics covered include social media monitoring tools and how to use them, using a blog to improve natural (read: unpaid) search engine rankings and growing a professional network using LinkedIn and Twitter. Early Bird: £120+VAT, Standard: £150+VAT. Register.

Event Summary: The Learning Social Media By Doing Course
Venue: One Central Park, Northampton Road, M40 5BP Map
Time: 9:30am-12:30pm
Early Bird: £120+VAT, Standard: £150+VAT. Register.

……………………………….

June 16, 2010, Manchester, UK: From the Manchester WordPress User Group blog: “Everyone is welcome. Whether you are a beginner or a seasoned WordPress user, or even if you are just thinking of using WordPress, please come along and meet a friendly bunch of people who are willing to help with problems you may have, or just to chat about WordPress”. Free to attend. Sign up via the Google Group.

Event Summary: Manchester WordPress User Group June Meetup
Venue: Madlab, 36-40 Edge Street, Manchester, M4 1HN
Time: 7-9pm
Free to attend. Sign up via the Google Group.

……………………………….

June 17, 2010, Manchester, UK: The Introduction to Social Media for Media Professionals course is a tailored social media starter course for media and marketing professionals. Designed specifically for professionals and freelancers in the digital, TV, radio and games industries, it focuses on developing multi-platform content development skills. Learn how to develop a content strategy for connecting new customers with your media business or brand using social media including LinkedIn, Twitter and Facebook. Early Bird: £120+VAT, £150 + VAT. Register.

Event Summary: Introduction to Social Media for Media Professionals
Venue: One Central Park, Northampton Road, M40 5BP Map.
Time: 9:30am-12:30pm
Early Bird: £120+VAT, £150 + VAT. Register.

……………………………….

June 17, 2010, Manchester, UK: Manchester Wired City Reconnected events are ‘collaborative’ networking events aimed at the digital, creative and ICT businesses interested in potential collaborations or the chance to share and exchange ideas. The events are facilitated by Les, Fiona and Immy, who will provide a bespoke matching & introduction service prior to the event. Early Bird: £12.50, £15.00 Register

Event Summary: Manchester Wired City Reconnected
Venue: The Cafe, Enterprise House, Lloyd Street North, Manchester Science Park
Time: 6-8pm
Early Bird: £12.50, £15.00 Register

……………………………….

June 22, 2010, Manchester, UK: The Social Media Monitoring Training Course is designed specifically for people who, now familiar with using social media, need to manage the time they spend on the various platforms effectively.
The course has been developed in response to requests for a hands-on training session on how to use free online tools to measure the success of a social media campaign and listen and respond to comments on Twitter, blogs and the wider web. Early Bird: £120+VAT, £150 + VAT. Register.

Event Summary: Social Media Monitoring Training Course
Venue: One Central Park, Northampton Road, M40 5BP Map.
Time: 9:30am-12:30pm
Early Bird: £120+VAT, £150 + VAT. Register.

……………………………….

June 22, 2010, Manchester, UK: From the June Net Tuesday event sign up page: “Join us this month when the focus will be online fundraising. We will be joined by Jonathan Waddlingham, Digital Strategist from Just Giving. With Jonathan we will look at online fundraising in the context of non-profits and charities”. Free to attend. Sign up.

Event Summary: June Net Tuesday – online fundraising
Venue: Madlab, 36-40 Edge Street, Manchester, M4 1HN
Time: 6:30-8:30pm
Free to attend. Sign up.

……………………………….

July 6, 2010, Manchester, UK: Social Media Cafe Manchester is the city’s popular informal meet up for anyone interested in social media. Come along share ideas and learn. Free to attend. Sign up.

Event Summary: Social Media Cafe Manchester
Venue: TBC
Time: 6pm to 9pm
Free to attend. Sign up.

__________________________

Puzzled about which social media monitoring tool is best for measuring your social media return on investment?

Want to know how to use free social media tools like Twitter, Facebook and LinkedIn to grow and market your business?

We can help! Get in touch. Find out which of our industry-leading courses are on next month.

Want to partner with us? It’s easy…

Image Credit: Dock Icons by Mathieu White

Social Media Monitoring Training Course Overview

Chi-chi Ekweozor — Fri, 21 May 2010 16:33:14 +0000

Image credit: Talaris.com

Social media is no longer a fad. Many recognise that with the ubiquity of broadband access speeds in excess of 2MB, consumers are now capable of sharing significant amounts of content with others online at little to no cost.

The ability to post video, images and text to social networks like Facebook, Twitter, LinkedIn and social media platforms like blogs, Flickr and YouTube have enabled web users to become multi-media publishers in their own right.

Previously relegated to online message boards and forums, customer opinion on the quality of service an organisation offers is now routinely discussed on Facebook and Twitter.

In addition, savvy businesses and organisations are also using social media marketing campaigns to engage with existing and potential customers and generate qualified leads.

All this leads to an explosion in the amount of content available online on any subject matter! The quantity of social media content published each day means manual monitoring for brand reputation management is practically impossible.

Thankfully there is a solution.

Social media monitoring tools provide a way to automate tracking the social media landscape.

They allow organisations to determine how much return on investment they are receiving from social media marketing activity and help uncover what consumers really think about their products and services.

For those businesses that decide to monitor social media discussions about their brand, the rewards are plentiful.

By listening out for brand mentions, businesses can spot demand as it happens and service new customers at the point of their need.

Social media monitoring and online reputation management also empowers improved levels of customer service as companies can react to negative mentions about their brand and offer solutions before customer problems snowball into to a PR crisis.

The Social Media Monitoring Training Course is designed specifically for people who, now familiar with using social media, need to manage the time they spend on the various platforms effectively.

The course has been developed in response to requests for a training session on how to use free online tools to measure the success of a social media campaign and listen and respond to comments on Twitter, blogs and the wider web.

Similar to other intensive social media training courses delivered by Real Fresh TV, the course is carefully structured and designed to be completed within a morning session to give attendees the opportunity to attend to their core business in the afternoon. Lunch and refreshments are provided.

The Social Media Monitoring Course is delivered in a small, intimate boardroom environment with no more than 14 attending ensuring you have one-to-one contact with the course leader.

At the end of this course, you will:

Know which free and paid for social media monitoring are best for monitoring social media mentions of your business or organisation
Know how to monitor social media conversations on blogs, Twitter and the wider web
Know how to use social media monitoring tools to respond to social media mentions of your business or organisation in a strategic way

The venue for the course is Manchester’s multi-million pound technology and enterprise centre, One Central Park, located just two miles from Manchester city centre.

The first course takes place on Tuesday 22nd June from 9:30am to 12:30pm.

Cost: £150+VAT, early bird: £120+VAT.

Book your place

See the Training Calendar for upcoming dates.

Social Media Marketing Training Courses for Businesses in Manchester and the North West

Chi-chi Ekweozor — Tue, 11 May 2010 11:27:11 +0000

Real Fresh TV, a social media training and implementation consultancy based in Manchester, develops and delivers industry-leading social media marketing training courses specifically designed to equip business owners with the confidence to strategically use free social media platforms like Twitter, Facebook and LinkedIn to grow and market their companies.

Each social media marketing course delivered by Real Fresh TV is an intensive half day training workshop designed to equip business owners with the tips, tools and techniques to use social media marketing to generate fully qualified leads and in turn, generate more sales.

Real Fresh TV’s hands-on social media training courses are carefully structured and designed to be completed within a 4 hour morning session to give course attendees the opportunity to attend to their core business in the afternoon. Lunch and refreshments are provided.

The insight-packed four hour workshops combine practical skills development in using social media platforms for marketing with a problem solving consultation with one of the UK’s leading lights in social media and multi-platform marketing, company founder and director, Chi-chi Ekweozor.

A safe environment in which to ask those awkward questions about which form of social media marketing is best for a particular business and why, course attendees often go on to implement the practical advice gained during the course straightaway.

Widely considered as an early UK online video pioneer, Chi-chi has five years experience in running social media marketing campaigns and was shortlisted for a Channel 4 4Talent Multi-platform Award in 2008.

After attending one of Real Fresh TV’s social media training courses, you will know how to:

Use social media marketing to increase your website traffic: get on page one of Google’s search results without spending a penny!
Use Facebook, Twitter and LinkedIn to reduce marketing costs by generating more qualified leads.
Use free online tools to monitor the online reputation of your business or organisation.

Real Fresh TV Social Media Marketing Training Courses in May
For details of courses taking place during the rest of the year, see the Real Fresh TV 2010 Social Media Marketing Training Calendar.

May 18, 2010: Social Media Starter Course

The Social Media Starter Course, the UK’s longest running ‘social media for beginners’ course is the ideal environment to learn how to use free social media tools like Twitter, LinkedIn and Facebook strategically to grow and market your business or organisation.

Whether you are responsible for creating marketing campaigns or getting the word out about a new product or service, this interactive four hour workshop gives you the knowledge you need to start making mutually beneficial connections with consumers using social media.

Learn which social media tools are best for connecting your business or organisation with potential customers, time saving tips and techniques for getting started and in-depth case studies of businesses getting it right.

Book now:

Social Media Starter Course
Date: Tuesday May 18, 2010, 9:30am-12:30pm
Venue: One Central Park, Northampton Road, Manchester, M40 5BP

Online Ticketing for Social Media Starter Course | May 2010 powered by Eventbrite

__________________________

May 19, 2010: The Learning Social Media By Doing Course

Developed after attendees to the Social Media Starter Course requested a more hands-on follow up course, the Learning Social Media By Doing Course is a carefully structured 4 hour interactive training session in which you gain practical skills in using social media to market a product or service by collaborating with other attendees to put together a social media marketing campaign, track results and share outcomes with a web panel comprising other social media users around the world.

Come with a wifi-enabled laptop, a marketing problem you would like solved and leave having gained the confidence to implement a structured social media marketing strategy for your business or organisation.

Book now:

The Learning Social Media By Doing Course
Date: Wednesday May 19, 2010, 9:30am-12:30pm
Venue: One Central Park, Northampton Road, Manchester, M40 5BP

Online event registration for The Learning Social Media By Doing Course | May 2010 powered by Eventbrite

__________________________

May 20, 2010: Introduction to Social Media for Media Professionals

Like the Social Media Starter Course which trains marketing professionals in using social media to grow and market a business, the Introduction to Social Media for Media Professionals course combines practical training in creating content using social technologies with a solid introduction to the techniques necessary for creating mutually beneficial connections with consumers online using social media.

Learn how to use free online tools to monitor the online reputation of your business or organisation and present a human and personable face to new and existing customers, before a PR crisis takes place.

You will come away with a clear understanding of how to develop multi-platform media projects that engage consumers using social technologies like blogs, Twitter, Facebook, YouTube, Flickr and more.

Book now:

Introduction to Social Media for Media Professionals
Date: Thursday May 20, 2010, 9:30am-12:30pm
Venue: One Central Park, Northampton Road, Manchester, M40 5BP

Online event registration for Introduction to Social Media for Media Professionals | May 2010 powered by Eventbrite

Landing a Twestival of Sky High Ambitions – MancTwester, a review

Chi-chi Ekweozor — Fri, 26 Mar 2010 18:54:20 +0000

Manchester Twestival 2010

Despite the rather grandiose title, this blog post is a rather short review of last night’s scintillating Manchester Twestival event.

I’d been really looking forward to it as last year I wasn’t able to make the very first MancTwester, despite helping out behind the scenes in the run up to it and providing items for the charity auction because I had to fly out to Nigeria for my gran’s funeral.

I heard great things about MancTwester Twestival 2009 on my return and the funds raised for charity:water, the charity that particular event was in aid of speaks volumes of how successful it was.

Manchester Twestival 2009 raised £3500 on the night, part of the £174,899 ($250,000) raised for charity:water through the 200+ simultaneous fundraising events that took place around the world on February 12, 2009.

Twestival has inspired a number of social media powered fund-raising ideas not least 7 Wonders in 7 Days, the epic round-the-world charity fundraising project I’m involved in that aims to raise £777,000 for 7 charities through a transatlantic dash to see the new 7 wonders of the world in 7 days, with 7 strangers in tow!

I’ll share more on the exciting developments with 7 Wonders in 7 Days in another blog post. You can follow mine and the 7 charities plans by following the Twitter account or Facebook page.

Back to MancTwester 2010.

This year’s Manchester Twestival set out to be bigger than last year’s. From current reports, it was, beating the total raised in 2009 by over £500 pounds.

All funds raised go to Concern Worldwide, an international humanitarian organisation dedicated to reducing suffering and ending extreme poverty

It was a top night. The MancTwester charity auction, presented by Byron Evans of the sadly missed ‘TV channel for Manchester’ Channel M and featuring an incredible list of items donated by the Manchester community made for much conviviality.

I’m still miffed I missed out on the tickets to the fabulous FuturEverything conference in May.

Here come a couple of short videos from the event.

The first is a short clip of the Paper Aeroplane Flight Off, sponsored by event sponsors bmibaby, Manchester Airport and KMP Digitata.

The other is a short clip of the live music on the night. Please name the band if you can… Can’t remember what they were called. Cheers!

Katie Moffat, event organiser tells me that the band were called Rook and Ravens.

Where you there? What did you think?

Real Fresh TV’s Monthly Social Media Events Guide

Chi-chi Ekweozor — Thu, 25 Mar 2010 16:00:09 +0000

Image Credit: thatsoftwareguy.com

This month sees the launch of Real Fresh TV’s Social Media Events Guide.

In the last week of every month, we will be bringing you a roundup of upcoming events, seminars and conferences focused on social media and the web taking place in the region.

Want to add your event to the list?

_________________________

March 25, Manchester, UK: Manchester Twestival takes place as part of Global Twestival. The sold out event, taking place at HULABAR in the Northern Quarter sees Manchester Twitterers meeting up to raise funds for Concern Worldwide. Find out what happens by visiting http://manchester.twestival.com/

Event Summary: Manchester Twestival
Venue: HULABAR, 11 Stevenson Square, Manchester, M1 1DB
Time: 6:30pm till late
Sold Out

…………………

March 31, Manchester, UK: Manchester Blogmeet, another “gathering of the blogging clans” organised by popular Manchester blogger Manchizzle takes place at The Kestrel Suite at Northern Quarter bar Common from 6pm to 8pm. Come along if you blog and live in Manchester. Free to attend. Sign up.

Event Summary: Manchester Blogmeet
Venue: The Kestrel Suite, Common
Time: 6-8pm
Free to attend. Sign up.

…………………

April 6, 2010, Manchester, UK: Social Media Cafe Manchester, the city’s popular informal meet up for anyone interested in social media takes place at the BBC building on Oxford Road in April. The theme is ‘hyperlocal‘. This free event is for anyone and everyone interested in social media in Manchester to meet, share ideas and learn. Free to attend. Sign up.

Event Summary: Social Media Cafe Manchester
Venue: BBC, Oxford Road, Manchester
Time: 6:30pm to 9pm
Free to attend. Sign up.

…………………

April 13, 2010, Manchester, UK: Manchester Social Media Surgery events are informal business networking events based around a panel made up of social media practitioners and agencies discussing and dissecting social media project issues presented by the attending crowd. The theme for April’s Surgery, featuring an all-star panel of social media practitioners is ‘Is Twitter any good for marketing?‘ Free to attend. Sign up.

Event Summary: Manchester Social Media Surgery
Venue: Innospace, Manchester Metropolitan University
Time: 5-7:30pm
Free to attend. Sign up.

…………………

April 20, 2010, Manchester, UK: The Social Media Starter Course, the UK’s longest running social media for beginners course is an insight-filled half day workshop designed to equip you with the skills and knowledge to grow and market a business using social media. Learn which social media tools are best for connecting your business with potential customers, time saving tips and techniques for getting started and in-depth case studies of businesses getting it right. Early bird ticket: £112.50+VAT, Standard ticket: £150+VAT. Register.

Event Summary: Social Media Starter Course
Venue: One Central Park
Time: 9:30am-12:30pm
Early bird ticket: £112.50+VAT, Standard ticket: £150+VAT. Register.

…………………

April 21, 2010, Manchester, UK: The Learning Social Media By Doing Course was developed after attendees to the Social Media Starter Course demanded a more hands on, practical workshop in which to develop skills and experience in using social media to grow their businesses and connect with new customers. Topics covered include social media monitoring tools and how to use them, using a blog to improve natural (read: unpaid) search engine rankings and growing a professional network using LinkedIn and Twitter. Early bird ticket: £112.50+VAT, Standard ticket: £150+VAT. Register.

Event Summary: The Learning Social Media By Doing Course
Venue: One Central Park
Time: 9:30am-12:30pm
Early bird ticket: £112.50+VAT, Standard ticket: £150+VAT. Register.

…………………

April 21, Manchester, UK: ‘”Off Your Facebook” / how babycakes stumbled upon sales strategy through social networking‘ is a one day seminar by Babycakes Business Manager Dave Smith and Label Manager Dean Taylor. The growth of communication via the internet in the new millennium has changed the way that we do business forever. The race is on to see which businesses can take advantage of the opportunities this bring. Early bird ticket: £75.00, Standard ticket: £90.00. Register.

Event Summary: “Off Your Facebook” / how babycakes stumbled upon sales strategy through social networking
Venue: Picture House, Band On The Wall, Swan Street, Manchester
Time: 9:30am to 4pm
Early bird ticket: £75.00, Standard ticket: £90.00. Register.

…………………

April 27, 2010, Manchester, UK: The Introduction to Social Media for Media Professionals course is essentially a tailored social media starter course for media and marketing professionals. Designed specifically for professionals and freelancers in the digital, TV, radio and games industries, it focuses on developing multi-platform content development skills. In addition with the topics covered in the Social Media Starter Course, learn how to develop a content strategy for connecting new customers with your media business or brand using social media including LinkedIn, Twitter and Facebook. Early bird ticket: £112.50+VAT, Standard ticket: £150+VAT. Register.

Event Summary: Introduction to Social Media for Media Professionals
Venue: One Central Park
Time: 9:30am-12:30pm
Early bird ticket: £112.50+VAT, Standard ticket: £150+VAT. Register.

…………………

April 28, 2010, Manchester, UK: SAScon: Search, Analytics & Social Media Conference delivered in association with Manchester Digital and SEMPO aims to be the UK’s leading Search Marketing conference. Speakers include many of the world’s experts in search engine optimization (SEO), analytics and social media marketing. Tickets are £250 for Manchester Digital & SEMPO Members and £275 for non-members. Learn More.

Event Summary: SASCon: Search, Analytics & Social Media Conference
Venue: The Bridgewater Hall
Time: 9am-4:30pm
£250 for Manchester Digital & SEMPO Members. £275 for non-members. Register.

_________________________

Real Fresh TV’s Monthly Social Media Events Guide is brought to you from the team behind some of the UK’s leading continuing professional development training courses on social media marketing.

Puzzled about which social media monitoring tool is best for measuring your social media return on investment?

Want to know how to use free social media tools like Twitter, Facebook and LinkedIn to grow and market your business?

We can help! Find out which of our industry-leading courses are on this month and next. View the Real Fresh TV training calendar.

Want to partner with us to put on an event? Get in touch.