Social Media Is About Relationships with Social Objects

Markets Are Relationships

Hugh McLeod, the popular web 2.0 bloggerpreneur and cartoonist recently published an interesting series of posts on Social Objects.

He makes the point that for a product or service to be marketed successfully online, it must have that social element that drives people to talk about it, or talk about other people talking about it.

In other words, it must be a social object.

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Running a 5 Day Gadget Giveaway Promotion

A 5 Day Gadget Giveaway Promotion combines a quick poll with a reader competition to promote your company’s product or service on Real Fresh TV.

Designed to get instant feedback on your company’s product or service and engage our readers at the same time, a 5 day Gadget Giveaway allows you to promote your company’s product or service to Real Fresh TV’s actively engaged audience and receive valuable feedback at the same time.

I will illustrate what I mean by way of an example:

Say you run an online business selling bottled fruit juice.

You would like to promote your business online over the Christmas period.

You are also thinking ahead to your January sales and would like to know what sort of fruit juices your customers would like to imbibe as they start the traditional healthy living kick in January.

You can do both by running a sponsored 5 Day Gadget Giveaway on Real Fresh TV.

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Day 14 of the First British iPhone Giveaway

iPhone Keyboard

There’s less than fifteen minutes to go before the deadline for the first British iPhone giveaway and it’s apparent that this giveaway, even with its ups and downs has gripped the imagination.

I will be writing a lengthy ‘post giveaway review’ tomorrow highlighting some interesting facts and figures from the competition.

For now, I’m updating the ‘leaderboard’ with a summary of the votes so far:

1st | Kuli | Monkey | 428 votes

2nd | Joe Akers | Peep show 404 votes

3rd | Imran | The A Team 74 votes

4th | Lunny | Lost 21 votes

5th | Mr Singh | Only Fools & Horses 4 votes

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TechCrunch UK also running an iPhone Giveaway!

TechCrunch UK also running an iPhone Giveaway!

Photo credit: handcellphone.com

TechCrunch UK also running an iPhone Giveaway!

How cool is that.

Mike Butcher over at TechCrunch UK is also giving an iPhone away this week along with 5 iPod Nanos.

Cool… means I get a chance to win my prize ;o)

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Why We Are Running The First British iPhone Giveaway

iPhone Hits UK Stores at 6:02pm on Friday 9th NovemberYou are quite welcome to enter our competition to win a free iPhone in the first British iPhone Giveaway.

Why are we doing it, you ask?

Well, we’ve spent the last six months or so working with T-Mobile UK to develop a multi-platform digital distribution solution for publishing their late night music TV show, Transmission with T-Mobile online.

We want to know what people in the UK think about watching TV shows online on sites like YouTube and Bebo and on-demand on iPhones, iPods and other portable media devices.

Enter the competition and you could well have a very early Christmas present on us!

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Real Fresh TV: The Story So Far

I started Real Fresh TV in October 2005 after hearing that one of the first companies to make a video podcast available on iTunes received a million downloads in 24 hours.

To me it signalled the start of consumer awareness of today’s ‘on-demand culture’, of content delivered to anyone who wanted it anywhere on-demand, of entertainment delivered on my terms rather than on a broadcaster’s schedule.

From then onwards working in and excelling in this space became an obsession.

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Welcome to the all new Real Fresh TV!

Hello and welcome to the new site!

Doesn’t it just look fantastic? Thanks to Adii, quite possibly the best WordPress designer in the world!

We are still busy getting things up and running but have no fear, we’ve much to share.

The re-designed site will start taking shape over the weekend, with more information about what we’ve been getting up to and posts, lots and lots of blog posts!

Apologies to everyone who has waited so far…

Thanks for your patience.

Chi-chi Ekweozor
Founder and Managing Director
Real Fresh TV

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