Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

Simiilar event in the UK not far off?

The New York Times and blogging CEO, Ian Schafer of interactive advertising agency Deep Focus are reporting that YouTube held a glitzy invitation-only event in New York last night for senior marketing executives from advertising titans like Hewlett Packard, Pepsi and General Mills.

The event, termed “The YouTube Videocracy” was described as “Google’s first large advertiser event” by the New York Times.

Considering Google makes most of its revenue from advertising, that description seems a little misleading. However, I do think its significance is that it highlights the fact that Google bought YouTube to grab a big slice of the global TV advertising budget.

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With the recent announcement of a new multi-file uploader and new file limits of 1GB, YouTube is steadily moving towards becoming the video distribution platform of choice for content owners looking to build a global audience for their content and monetise that audience…

I know, I’ve seen YouTube’s InVideo ads in the UK. Yes, they are coming.

And they look pretty good, actually. The example I saw was much better quality than the video it was embedded in.

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Google’s launch of YouTube InVideo Ads in August is being heralded as the legitimisation of online video advertising.

At the very least, it is a first step towards monetising the vast online video distribution platform that is YouTube.

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