Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

Such brilliant news!

I’m really excited to announce that I have been short listed for a 4Talent Award, in the Multi-Platform category.

For those who are unaware, 4Talent acts as a talent spotter for the various arms of Channel 4.

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This is part of my write-up on the inspiring Melt 2008 Inspiration Session in Sheffield last Thursday.

Here I cover the presentations by the Melt Awardees.

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Here is the rest of my write-up on the splendid Melt 2008 Inspiration Session in Sheffield last Thursday.

I made lots of notes and they are making their way onto the web as a 5 part blog series!

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This is a brief write-up of my notes from the rather inspiring Melt 2008 Inspiration Session, Part 2.  Here’s Part 1.

Here I serve up scribbles from Paula Le Dieu, director of Magic Lantern‘s talk.  Like Adam Gee, Paula has been on the Melt panel for a period of time, two years to be precise.

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I was in Sheffield for much of Thursday attending the rather excellent Melt 2008 Inspiration Session which celebrated the success of the Melt pilot programme.

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Research firm eMarketer have included a feature on Real Fresh TV in their ‘Web Television in Europe: An Expanding Scene’ report.

The highly readable report, available as a paid subscription from eMarketer, provides an excellent overview on the web television landscape in the UK and Europe.

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One of the best things about having a background in creating original video for the web is the versatility of perspectives it provides.

I’m thrilled to have been asked to speak at a panel discussing alternative methods for film distribution at the Bite The Mango Film Festival, taking place at the National Media Museum in Bradford.

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As promised, here’s the follow up to my Day 2 highlights of the recently concluded b.TWEEN08 conference in Manchester.  Here’s what happened on Day 1.

There have been a couple of neat write ups of the conference around the web not least Kaiser Kuo of Ogilvy China’s follow up post about his much discussed ‘Censorship, Culture and Chinese Netizens’ talk.

Kaiser’s talk appears to be everyone’s favourite from the conference: it’s even garnered a mention on Matt Locke, Commissioning Editor for Education & New Media at Channel 4‘s blog.

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Earlier this week, I came across a fascinating report by Simply Media TV and media boutique, Work Research which claims that the PC has become the second TV in many homes.

Apparently, “men in particular are using internet video as a way of indulging their interests and escaping into a ‘virtual shed’.”

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I recently come across a neat article by Julie Ruvolo of DivX’s Stage6 in which she analysed a selection of branded content campaigns by brands as varied as Apple, Toyota and Ecko.

The article seems to suggest that the key to great branded online video lies in blending the unconventional with the practical: a few of her examples involved collections of themed videos; she offered up Apple’s Mac vs PC TV ads which have translated very well online and Ecko’s maverick ‘stillfree.com’ video series.

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