Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

Yesterday, Bebo, the UK’s top social networking site for 13-24 year olds, according to comScore, announced the launch of Open Media, their social video publishing platform which gives each Bebo user a personal TV channel within their profile page on the social network.

High Profile Media Launch
Open Media launched with branded channels from an impressive list of media companies including the BBC, CBS, MTV Networks, ESPN, Channel Four and BSkyB.

Content owners using Open Media are not charged to create branded channels on the platform and can use whichever video player technology they choose.

Content owners can sell video advertising within their branded channel and retain 100% of the revenue generated. Bebo will charge content owners to promote content within the network, however.

(more…)

The Guardian’s recent reports on talks between Simon Fuller (creator of Pop Idol and the Spice Girls and manager to David Beckham) and Google on a project set to “change television in much the way iTunes changed the way music is disseminated” has sparked considerable debate across the blogosphere.

Well, about time, I say.

YouTube has been quietly acquiring professional TV content in the UK with 9.4 million UK YouTube users now able to watch clips from terrestrial TV shows like The X-Factor UK and The Album Chart Show alongside BBC favourites like ‘Have I Got News For You’ and Dragons’ Den.

A recent report by web statistics firm, Nielsen Online, revealed that YouTube users in the UK spent nearly half a billion minutes on the site between September 2006 and September 2007, five times the time spent on the websites of the UK’s main 3 terrestrial broadcasters (BBC, ITV and Channel 4) combined. See our earlier coverage on the Nielsen Online report.

(more…)

Photo Credit: Robert Scoble Got iPhone | bub.blicio.us

*** Breaking news ***
iPhone Giveaway entry deadline extended to 11.59AM Monday 12th November

It’s now less than 12 hours till the entry deadline for the first British iPhone giveaway and I can’t help feeling that closing the competition at 11:59AM on ‘iPhone Day UK’, over 6 hours before the iPhone goes on sale in shops is a bit of an anti-climax.

So… I’ve decided to extend the deadline by 72 hours to 11:59AM on Monday 12th November to give anyone who develops a serious case of iPhone envy over the weekend a chance to enter.

(more…)

Neilsen Online, the new name for services previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands) has just published a report on online video consumption in the UK.

Here are the significant points (excerpted from the report which you can download here).

My comments in italics.

Almost 21 million Britons visited a TV, video or movie-related website in Sept 07 – a 28% increase in visitors since Sept 06.

The TV/Video/Movie sector online is now visited by 63% of Britons online; up from 55% in Sept 06 – a growth rate of 15%.

(more…)

I started Real Fresh TV in October 2005 after hearing that one of the first companies to make a video podcast available on iTunes received a million downloads in 24 hours.

To me it signalled the start of consumer awareness of today’s ‘on-demand culture’, of content delivered to anyone who wanted it anywhere on-demand, of entertainment delivered on my terms rather than on a broadcaster’s schedule.

From then onwards working in and excelling in this space became an obsession.

(more…)

Mult-platform content is increasingly sought after.

But why?

This is a test blog post. Future blog posts will explore this issue in more detail.

Stay tuned…