Open vs Closed Group? Manchester Social Media Surgery on LinkedIn

Open vs Closed Group? Manchester Social Media Surgery on LinkedInAs Group owner, I’m thinking of switching the closed Manchester Social Media Surgery Group on LinkedIn to an open Group, meaning all past discussions will be tucked away in a members-only archive and all future discussions will be visible and fully searchable and shareable on the Web.

The Manchester Social Media Surgery Group on the world’s leading social network for professionals has grown organically to eclipse numbers on its Social Media Manchester counterpart and now boasts 90 members compared to Social Media Manchester’s 60.

To be honest, this has taken me by surprise!

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Proving ROI – Live Social Media Business Case Study: North Star Delicatessen

Achieving Sustainable Social Media ROIThere has been much discussion on social media marketing return on investment (ROI) of late.

Manchester, ever the hotbed of digital debate hosted a fiery contest on the topic at this month’s The Feed event which inspired this hardnosed assessment by Ian Pettigrew over at Kingfisher Coaching.

Ian’s argument, that ROI calculations should be grounded in the realities of the sum total benefits to an organisation chime with a recent report by the New York Times who have assessed the common myths businesses should consider before diving into social media.

With the average social media campaign costing up to $210,000 for bigger US brands, as reported by a May SocialTimes infographic, this debate is not going to go away.

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Corporate Social Media Video Advice from Manchester Social Media Surgery

You may have heard of the Social Media Surgery before but you may not know they’ve been running since 2009 and are incredibly well received by the digital, creative, media and marketing community in Manchester.

Free Social Media Surgery for Manchester Businesses
Manchester Social Media Surgery events takes place on the second Tuesday of every month and feature a panel of experienced social media practitioners who answer questions put forward by the audience. Each event is themed around a specific social media challenge for business and attendance is free.

Recent themes have been:

  • Creating Social Media Content and Analysing Engagement Stats
  • Social Media for Recruitment
  • Social Media for Events
  • Developing a Social Media Policy

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How Much Influence Do You Have?

Take our Social Media Influence Survey - Win all new iPod Touch

Social Media Managers are in increasing demand, as companies begin to realise the power of social media in enterprise.

In the social media world, Influence is everything.

To find out how much social media influence you have, take our survey.

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Client Case Study: Compass Design | Learning Social Media By Doing Course

Real Fresh TV Case Study - Learning Social Media By Doing CourseAs one of the first companies in the UK to provide practical, hands-on social media training courses to equip businesses with the skills and knowledge to grow and market themselves on Twitter, Facebook, LinkedIn and blogs, Real Fresh TV has hard-earned experience in leveraging social media platforms to achieve sustainable social return on investment (ROI).

We’ll be sharing how we do it and how we empower organisations to do the same, using the same actionable insights that have helped Real Fresh TV generate real business using social media since we launched in 2006.

Birmingham-based web design agency Compass Design recently attended our Learning Social Media By Doing course and left with solid marketing advice that generated business within weeks.

Here’s how it happened, in their own words:

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Facebook and Twitter users to take part in historic 7 Wonders of Britain tour

Official Press Release:
7 Wonders of Britain Tour Map

Within days of the Royal Wedding, a historic tour of the 7 Wonders of Britain, as voted by thousands in a Twitter and Facebook poll in February is set to launch from Manchester.

The 7 Wonders of Britain tour is also promoting The Great Exhibition 2012 online campaign which launches on May 6th 2011 and celebrates all that is Great about Britain.

The Great Exhibition 2012 is supported by a host of illustrious British celebrities including Sir Anthony Hopkins, Sir Michael Parkinson, Sir Terence Conran, Dame Ellen Macarthur and Dame Evelyn Glennie.

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Video: Key Skills Required By Social Media Managers

After a prolonged silence on the blog we’re back!

Over coming weeks, the theme of this blog will be shifting somewhat as I focus on how Real Fresh TV helps companies achieve sustainable Social ROI.

Expect industry insights, case studies from companies we are working with and as we can find them, cold hard facts on how social media delivers sustainable value to businesses large and small.

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Get the Influence at UK’s first Social Media Manager training programme

Get the Influence at UK’s first Social Media Manager training programme

Digital training, development and research company, The White Room, is launching Influence, the UK’s first social media manager training programme, in Manchester.

The groundbreaking project has been created with joint partners, social media training and implementation consultancy, Real Fresh TV, in response to industry demand for marketers skilled in growing online influence through social media strategies.   Influence has already won the support of a number of regional heavyweights, including the North’s most successful independent PR agency, MC2.

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Real Fresh TV to deliver guest lecture at Leeds University Business School

Real Fresh TV to deliver guest lecture at Leeds University Business SchoolI’m thrilled to have been invited to give a Guest Lecture on planning and evaluating a social media strategy to MA Advertising and Marketing students at Leeds University Business School on Monday 28th February.

I will also be delivering a series of Seminars on the pros and cons of social media marketing and its impact on a Brand’s online reputation management after the lecture.

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Twitter as a Marketing Channel – A Recipe for Success

UKFast Twitter Roundtable: Twitter as a Marketing Channel – A Recipe for Success

A few weeks ago, I was invited to take part in a Twitter roundtable hosted by Manchester-based business-to-business hosting provider, UKFast.

A couple of days before the event I ran a short poll to find out how Real Fresh TV’s followers on Twitter used the platform.
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