Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

Hi, my name is Abid Ramtoola. I am keen and interested in learning about Web Design, User Interface Design and the rapid changes in technology.

My placement at Real Fresh TV includes analysing websites of FTSE 100 companies and their use of social media. I will post a review every week and share my findings with you on what I thought was good and what could possibly be changed.

Communication is very much integral and part of our culture these days, which is why I am interested in this subject area a lot. However these tools can only become effective if the website they are on is ‘user friendly’. Over time I am therefore going to evaluate not only on the usage but how social networking tools can effectively function on each site reviewed.

Social media is still relatively new because of rapid developments in Information and Communication Technologies. In each review I am therefore going to highlight the importance for companies to have these features and how it could possibly help them to improve the way they deliver their services.

Over time, this study would give me an insight on how well companies are communicating with their consumers these days. From this I will be able to deduce who does this well and which companies still need to understand the ‘digital hype’ of social networks.

I am hoping to build a knowledge base and a helpful resource of the use of social networking features over time, each delivered with a succinct analysis.

In my articles I will try to sum up all areas: both the positives and the negatives. If you want me to mention other information however, please mention this in your comments below.

My Online Portfolio

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how the financial services firm Man Group plc (EMG.L) stacked up.

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This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:

“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

This is how international private equity investor firm 3i (III.L) stacked up.

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Last week was a whirlwind of events for the Manchester digital community, many of them supercharged by social media.  Of note was the spectacularly insightful Social Media in a Corporate Context conference which took place at the Palace Hotel, Manchester.

I was thrilled to be invited to speak at this event earlier in this year, after some impressive sleuthing on LinkedIn by Felicity Stewart (@FelicityStewart on Twitter) of event organisers, Communicate Magazine (@Communicatemag on Twitter).

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This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how the beverage connoisseur Diageo (DGE.L) stacked up.

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This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:

“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

In this article we will look at European real estate giants Hammerson Reit (HMSO.L).

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This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how the outsourcing company Capita (CPI.L) stacked up.

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We are looking for a passionate, tenacious and fun loving over achiever with a successful track record in media or conference telesales to join the 7 Wonders in 7 Days project team as a Sponsorship Manager.

7 Wonders in 7 Days is Real Fresh TV’s social media powered round-the-world charity fundraising project.

Next July (on 7-7-2011), 7 travel companions, all brought together through social media (YouTube and Twitter) will embark on a never-been-done-before adventure to see the new 7 wonders of the world in 7 days.  The goal: to raise £777,000 for 7 charities.

We are now seeking a freelance sponsorship manager to co-ordinate our fundraising efforts and raise the funds needed to pay for everyone’s travel expenses during the trip.

Our fundraising target is £26,250 based on securing 28 sponsors each paying the amounts detailed on the Sponsor page on the 7 Wonders in 7 Days website.

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Bit late this month but here comes a roundup of upcoming social media and digital content events taking place in the region in October.

Want to add your event to the list?

Contact us at least one month before your event and we’ll publicise it! Call it a media partnership in the making…

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