Defining Online Video Audience Analytics
Server side site visitor detection software has linked clicks to user actions since the advent of the web.
Online video advertising is therefore intrinsically measurable, it is argued.
Well, the jury is out on that.
It is true that online video delivery platforms have the potential of forcing the accountability of unique web visitor statistics to the highly subjective TV viewing figure analysis used in traditional broadcast TV.
But how can they? How does it work?
This is just a teaser. Look forward to posts exploring audience analytics in the highly accountable medium of the web.
Would you find this interesting?
Let us know in the comments.
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