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	<title>Comments on: Future of Social Advertising: Determining the Value Exchange</title>
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	<description>The UK&#039;s fastest growing social media agency. Specialists in Social Commerce and Social Media Marketing.</description>
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		<title>By: Real Fresh TV&#160;&#124;&#160; Future of Social Advertising: Branded Content and Branded Social Media</title>
		<link>http://www.realfresh.tv/future-of-social-advertising-determining-the-value-exchange/comment-page-1/#comment-352</link>
		<dc:creator>Real Fresh TV&#160;&#124;&#160; Future of Social Advertising: Branded Content and Branded Social Media</dc:creator>
		<pubDate>Fri, 23 Nov 2007 17:45:40 +0000</pubDate>
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		<description>[...] For such brands, it is probably much wiser to invest in creating compelling content that can be published on one of the Big Three social networks (MySpace, Facebook, Bebo) .  The benefit is the brand taps into a ready made audience already familiar with connecting with others over branded content and aware of the value exchange that happens when consuming social media. [...]</description>
		<content:encoded><![CDATA[<p>[...] For such brands, it is probably much wiser to invest in creating compelling content that can be published on one of the Big Three social networks (MySpace, Facebook, Bebo) .  The benefit is the brand taps into a ready made audience already familiar with connecting with others over branded content and aware of the value exchange that happens when consuming social media. [...]</p>
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