Inspired by a recent article by digital analyst and sociologist Brian Solis, I’ve been going through our service offering at Real Fresh TV and realised that I don’t ask our customers, blog readers, Facebook fans and Twitter followers enough!
It boils down to this:
As a business, we exist to demonstrate how social media enables progress on business priorities and objectives.
If I don’t know what your business priorities and objectives are, I can’t help you.
Social media is unique in allowing true product or service co-creation. For example, if you tweet requesting a service I can deliver, it’s up to me to ensure we work together.
The beauty of this approach is that we can save you a lot of time! Rather than spending days working out whether or not a Twitter profile or Facebook presence will help achieve a business objective, you save time and resources by allowing us to demonstrate when and how it can.
It’s an approach that has worked well with a wide range of clients, from Gate Films to Clock Creative to Arts Council England.
The catch is:
We need to know what you want.
The more I know what you’re trying to achieve with your Twitter account or Facebook presence or company blog, the more likely you are to achieve it because, as the attendees of the Manchester Social Media Surgery can attest, I love to help!
So, how can I help you?
What problem are you trying to solve?
Image credit: Napier.ac.uk
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