Comments on: How We’re Boosting SEO for a FTSE 100 Company

By: Music Information and Resources

Music Information and Resources — Sat, 30 May 2009 19:57:54 +0000

I know this isn’t the main problem but a SEO contest without rules is what you have to check twice. All the bad result could be happened days toward. Such as hacking, black hat seo, spamming, cheating, and many more.

By: Chi-chi Ekweozor

Chi-chi Ekweozor — Wed, 01 Apr 2009 19:07:46 +0000

“Social Ecosystem Optimization(tm) will become a new discipline where you optimize so that brands make influencers like them and make people who like them more influential”

Interesting… @Laurent…

I’m not sure how “brands can make influencers like them” but I do think the practice of optimising 3rd party properties as favourably as possible for brands will become more common place.

Time will tell how that will pan out. The ethics of either party is certainly something that will come under scrutiny.

Thanks for your comment!

By: laurent

laurent — Wed, 01 Apr 2009 17:47:08 +0000

Social media changes the rule of the game for SEO because brands are talked about potentially everywhere and search engine taps where relevance is so optimizing your properties isn’t enough now. Indeed the proportion of blogs returned in SERPs is increasing and I read that 80% access to video comes from blog.
My guess is that Social Ecosystem Optimization(tm) will become a new discipline where you optimize so that brands make influencers like them and make people who like them more influential ($ may make this task interesting as people will try to abuse it). oops looks like the acronym is also SEO.

By: Chi-chi Ekweozor

Chi-chi Ekweozor — Tue, 31 Mar 2009 13:41:18 +0000

You’re absolutely right, Mark. I think their SEO agency is incredibly pro-active.

As far as I’m aware, they aren’t doing anything in the social media space…

Thanks for your comment.

By: Mark Hanson

Mark Hanson — Mon, 30 Mar 2009 16:41:09 +0000

interesting that they’ve contacted you yet they aren’t actually doing anything in this space, except presumably SEO – do you think they’ve just got a really pro-active SEO agency?

By: Chi-chi Ekweozor

Chi-chi Ekweozor — Mon, 23 Mar 2009 23:06:56 +0000

@Jon Clements:

Wow, pretty long list you’ve got there.

I’ve compiled each company profile in the study from publicly available info online; there hasn’t yet been a case where a company has provided any direct info about their activity in this space.

When I come across cases that do, I will contact the company and field those questions.

Will let you know when I do so… probably via Twitter.

Thanks for the comment. Pretty challenging!

By: Jon Clements

Jon Clements — Mon, 23 Mar 2009 18:13:23 +0000

Chi-Chi
Hi – some questions from me…if you can get at the answers…

1. Which department(s) in the companies are driving social media activity and why?
2. Does it have board level buy-in?
3. How are the company lawyers responding to it?
4. How much social media expertise is being bought in from agencies and how much is internal?
5. How are they measuring its effectiveness?