Introduction to Social Media for Media Professionals Overview
How do you get the word out about that new blog?
How do you reach influential Twitter users who can spread the word about your new product/service?
Which is best for promoting your organisation on Facebook? A Group or a Page?
The Introduction to Social Media for Media Professionals course is the ideal environment to learn how to use free social media tools like Twitter, LinkedIn and Facebook strategically to grow and market your media business or organisation.
The Introduction to Social Media for Media Professionals course builds on Real Fresh TV’s success with the UK’s longest running ‘social media for beginners’ course: the Social Media Starter Course.
Like the Social Media Starter Course which trains marketing professionals in using social media to grow and market a business, the Introduction to Social Media for Media Professionals course combines practical training in creating content using social technologies with a solid introduction to the techniques necessary for creating mutually beneficial connections with consumers online using social media.
Along with an assessment of workable strategies for developing multi-platform content, the course concludes with an introduction to the rigours and demands of creating content for multiple platforms.
After attending the Introduction to Social Media for Media Professionals Course you will:
- Know how to strategically connect new customers with your media business or brand using LinkedIn, Twitter and Facebook
- Know how to use a combination of social media metrics to calculate your Return on Investment from Social Media
- Know how to use free social media tools to monitor the online reputation of your media business or brand
How will this help solve my marketing problem?
The Introduction to Social Media for Media Professionals course has been developed with a strong emphasis on practical problem-solving skills.
Alongside an interactive presentation and Q&A session, we devote a substantial section of the course to putting together a social media strategy for a real-life media project.
Please bring along a media project or issue you would like addressed.
What will you learn on the Introduction to Social Media for Media Professionals course?
- Practical actionable steps for putting social media into the heart of your media projects.
- How to develop a social media strategy that can be integrated into a traditional broadcast media project.
- Demonstrable benefits of using social media complete with UK-specific case studies and examples.
Some interaction with a web panel is integrated within the delivery of the course with attendees sharing social media content with a digital panel of experienced social media enthusiasts using Twitter.
How Do I Benefit?
You may need to make a case for using social media in your work place. What better way than by pointing to case studies of successful social media campaigns run by well-known brands?
We demonstrate the benefits of using social media complete with UK-specific brand case studies and examples.
You may need to use social media to raise awareness of your business and engage with potential customers of your products and services.
We show you how previous attendees have used techniques learnt on the course to grow their customer base on key social networking sites and successfully sell products and services.
We also show you how to develop a social media strategy that can be integrated into a traditional marketing campaign.
When is the next course?
See the Real Fresh TV Training Calendar for the next Introduction to Social Media for Media Professionals course. They currently take place once a month.
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