Introduction To Study On Social Media Usage Amongst FTSE 100 Companies

Posted on 22. Feb, 2008 by Chi-chi Ekweozor in Social Media Strategies

This study of social media usage amongst FTSE 100 companies is the first of its kind and will hopefully form a benchmark for assessing the impact of the digital revolution on online marketing and consumer engagement in the UK.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Over time, the table below will grow to include information about all 100+ companies in the FTSE 100 index, providing an at-a-glance look at how well these multinational corporations are engaging the UK’s digitally savvy consumer.

Click on the company name to read a detailed analysis of its usage of social media.

Methodology
Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

The FTSE 100 list this study is derived from can be found on Yahoo! Finance’s FTSE 100 page.

Here’s the table so far:

Social Media Usage amongst FTSE 100 companies

FTSE 100 Company RSS Podcast Blog Online Video Audio Facebook, Flickr, etc
Anglo American No No No Yes No No
Associated British Foods No No No Yes No No
Admiral Group No No No Yes Yes No
Alliance & Leicester No No No No No No
Alliance Trust No No No Yes Yes No
AMEC Yes No No Yes No No
Amlin No No No No No No
Antofagasta No No No Yes No No
Aviva Yes No Yes Yes No No
AstraZeneca Yes No No Yes No No
BAE Systems
Yes No No Yes No No
Barclays Yes No No Yes No No
British American Tobacco No No No Yes No No
British Airways No No No Yes No No
BG Group Yes No No No No No
British Energy No No No Yes No No
British Land
Yes No No Yes Yes No
BHP Billiton Yes Yes No Yes Yes No
Bunzl No No No No No No
BP Yes Yes No Yes No No
BSkyB Group
Yes Yes Yes Yes Yes Yes
BT Group Yes Yes Yes Yes Yes No
Cadbury ADR
No Yes No Yes Yes No
Carnival
Yes No Yes Yes Yes Yes
Centrica
Yes No No Yes No No
Cairn Energy
No No No Yes Yes No

………………

Over time this should grow to reflect the real FTSE 100 Index.

Image credit: Study logo created using a modified graphic from 10kmarshmallows.com

Related posts:

  1. Social Media Usage amongst FTSE 100 companies – Companies 11 To 15: British American Tobacco to British Land
  2. Social Media Usage amongst FTSE 100 companies: Anglo-American to AMEC
  3. Social Media Usage amongst FTSE 100 companies – Companies 6 To 10: Antofagasta to Barclays
  4. Social Media Usage Amongst FTSE 100 Companies – Real And Imagined
  5. Social Media Usage amongst FTSE 100 companies – Companies 16 To 20: BHP Billiton to Cadbury ADR

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53 Responses to “Introduction To Study On Social Media Usage Amongst FTSE 100 Companies”

  1. LMS 28 August 2009 at 6:25 pm #

    Good stuff — thanks! In order to reach enlightenment and productivity, we are going to need to see even more integration of all these apps and sites. Giving the user the capability to seamlessly integrate and use these resources thereby enhancing their lives –in a manner they deem valuable– will ensure both continued usage and continued growth.

  2. Chi-chi Ekweozor 4 September 2009 at 5:53 pm #

    @LMS:

    You do have a point there. As these services become more mainstream, interoperability will become paramount.

    Thanks for your comment.

  3. Simon Freeman 7 September 2009 at 3:38 pm #

    This is fascinating stuff. My particular area of interest is corporate communications and the ways that companies interact with their stakeholders and shareholders through social media. In fact in many cases companies have still not grasped the need to report their mid- and end-of-year results using HTML; there are still a huge number posting a PDF online (have a look at http://www.smithspartnership.com/reporting/index.html for more). However anecdotal evidence – based on the interest we’ve had in our SmithsRatings™ report – suggests that corporations are increasingly realising the importance of online and social media communication.

    I look forward to seeing how your chart develops over time.

    Simon

  4. Chi-chi Ekweozor 8 September 2009 at 4:39 pm #

    @Simon Freeman:
    Thanks for your excellent comment.

    Yes, there does appear to be a seismic shift going on with corporate communications and marketing realising the importance of using social media.

    I’ve checked out your website and was surprised to find out that there was such a thing as online annual reports!

    The next step: make them ‘shareable’ on social networks :)

    Keep up the good work.


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