Introduction To Study On Social Media Usage Amongst FTSE 100 Companies

Posted on 22. Feb, 2008 by in Social Media Strategies

This study of social media usage amongst FTSE 100 companies is the first of its kind and will hopefully form a benchmark for assessing the impact of the digital revolution on online marketing and consumer engagement in the UK.

According to the Guardian.co.uk Business Glossary:

“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Over time, the table below will grow to include information about all 100+ companies in the FTSE 100 index, providing an at-a-glance look at how well these multinational corporations are engaging the UK’s digitally savvy consumer.  Initially devised and written by company founder, Chi-chi Ekweozor, the study is now maintained by Ross Enston, Abid Ramtoola and Dan Crabtree.

Click on the company name to read a detailed analysis of its usage of social media.

Methodology

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

The FTSE 100 list this study is derived from can be found on Yahoo! Finance’s FTSE 100 page.

Here’s the table so far:

Social Media Usage amongst FTSE 100 companies

FTSE 100 Company RSS Podcast Blog Online Video Audio Facebook, Flickr, etc
Anglo American No No No Yes No No
Associated British Foods No No No Yes No No
African Barrick Gold No No No No No No
Admiral Group No No No Yes Yes No
Aggreko No No No Yes No No
Alliance & Leicester No No No No No No
Alliance Trust No No No Yes Yes No
AMEC Yes No No Yes No No
Amlin No No No No No No
Antofagasta No No No Yes No No
ARM No No No Yes No No
Aviva Yes No Yes Yes No No
Autonomy Yes Yes No Yes Yes Yes
AstraZeneca Yes No No Yes No No
BAE Systems Yes No No Yes No No
Barclays Yes No No Yes No No
British American Tobacco No No No Yes No No
British Airways No No No Yes No No
BG Group Yes No No No No No
British Energy No No No Yes No No
British Land Yes No No Yes Yes No
BHP Billiton Yes Yes No Yes Yes No
Bunzl No No No No No No
BP Yes Yes No Yes No No
Burberry Yes Yes No Yes Yes Yes
BSkyB Group Yes Yes Yes Yes Yes Yes
BT Group Yes Yes Yes Yes Yes No
Cadbury ADR No Yes No Yes Yes No
Carnival Yes No Yes Yes Yes Yes
Centrica Yes No No Yes No No
Cairn Energy No No No Yes Yes No
Cobham Yes Yes No Yes Yes Yes
Cable & Wireless No No No Yes Yes Yes
Compass Group Yes Yes No Yes Yes Yes
Capita Group No No No Yes Yes No
Capital Shopping Centres No No No No No No
Diageo Yes Yes No Yes Yes Yes
Man Group No Yes No Yes Yes Yes
Eurasian Natural Resources Corporation Yes No No Yes Yes Yes
Essar Energy No No No Yes Yes Yes
Experian Yes No No Yes Yes Yes
Fresnillo Yes Yes No No No No
G4S No No No Yes Yes Yes
GlaxoSmithKline Yes Yes Yes Yes Yes Yes
Hammerson Reit Yes Yes No Yes No Yes
3i Group Yes No No No No Yes
Imperial Tobacco Yes No No Yes Yes Yes
Investec No Yes No Yes Yes Yes
International Power Yes Yes No Yes Yes Yes
Kazakhmys No No No No No Yes

………………

Over time this should grow to reflect the real FTSE 100 Index.

Image credit: Study logo created using a modified graphic from 10kmarshmallows.com

Related posts:

  1. Social Media Usage amongst FTSE 100 companies – Companies 11 To 15: British American Tobacco to British Land
  2. Social Media Usage amongst FTSE 100 companies: Anglo-American to AMEC
  3. Social Media Usage amongst FTSE 100 companies – Companies 6 To 10: Antofagasta to Barclays
  4. Social Media Usage in the FTSE 100: Company Profile – British Energy
  5. Social Media Usage in the FTSE 100: Company Profile – British American Tobacco

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  • http://www.joomlalms.com/ LMS

    Good stuff — thanks! In order to reach enlightenment and productivity, we are going to need to see even more integration of all these apps and sites. Giving the user the capability to seamlessly integrate and use these resources thereby enhancing their lives –in a manner they deem valuable– will ensure both continued usage and continued growth.

  • http://www.realfresh.tv Chi-chi Ekweozor

    @LMS:

    You do have a point there. As these services become more mainstream, interoperability will become paramount.

    Thanks for your comment.

  • http://www.smithspartnership.com Simon Freeman

    This is fascinating stuff. My particular area of interest is corporate communications and the ways that companies interact with their stakeholders and shareholders through social media. In fact in many cases companies have still not grasped the need to report their mid- and end-of-year results using HTML; there are still a huge number posting a PDF online (have a look at http://www.smithspartnership.com/reporting/index.html for more). However anecdotal evidence – based on the interest we’ve had in our SmithsRatings™ report – suggests that corporations are increasingly realising the importance of online and social media communication.

    I look forward to seeing how your chart develops over time.

    Simon

  • http://www.realfresh.tv Chi-chi Ekweozor

    @Simon Freeman:
    Thanks for your excellent comment.

    Yes, there does appear to be a seismic shift going on with corporate communications and marketing realising the importance of using social media.

    I’ve checked out your website and was surprised to find out that there was such a thing as online annual reports!

    The next step: make them ‘shareable’ on social networks :)

    Keep up the good work.

  • http://satellittv.info Ebba Boström

    Bra blogg, hittade den på DMOZ. Har gjort ett bokmärke och återkommer. :)

  • http://pennysharetips.co.uk Krissy

    The market definitly looks to be coming back but what happened came at a good time for me, I have only been involved in this for about 10 years and I had never experianced a slum, I was starting to feel invicible. No one is!

  • http://www.realfresh.tv Chi-chi Ekweozor

    @Krissy:

    Thanks for your comment.

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  • Susan Bradley

    Do you have any further updates on these findings and what has changed since 2008?

  • http://www.realfresh.tv Chi-chi Ekweozor

    @Susan Bradley:

    Thanks for your comment, apologies for the delay in approving it and responding.

    I’m pleased to let you know the Introduction To Study On Social Media Usage Amongst FTSE 100 Companies study is resuming in July. The first blog post should be out next week.

    We’ll be covering what’s happening now, with a view to comment on what has changed since 2008.

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  • http://www.realfresh.tv/social-media-usage-in-the-ftse-100-company-profile-man-group/ Social Media Usage in the FTSE 100: Company Profile – Man Group | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

    [...] This article forms part of a study on social media usage amongst FTSE 100 companies. [...]

  • http://www.realfresh.tv/social-media-usage-amongst-ftse-100-companies-company-profile-imperial-tobacco/ Social Media Usage Amongst FTSE 100 Companies – Company Profile – Imperial Tobacco | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

    [...] This article forms part of a study on social media usage amongst FTSE 100 companies. [...]

  • http://www.realfresh.tv/social-media-usage-in-the-ftse-100-company-profile-eurasian-natural-resources-corporation/ Social Media Usage in the FTSE 100: Company Profile – Eurasian Natural Resources Corporation | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

    [...] This article forms part of a study on social media usage amongst FTSE 100 companies. [...]

  • http://www.realfresh.tv/introducing-dan-crabtree/ Introducing Dan Crabtree | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

    [...] I currently took up place on an internship for Real Fresh TV, working along side my other colleges to bring you reviews on Social Media Usage Amongst FTSE 100 Companies. [...]

  • http://www.realfresh.tv/social-media-usage-amongst-ftse-100-companies-company-profile-investec/ Social Media Usage Amongst FTSE 100 Companies – Company Profile – Investec | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

    [...] This article forms part of a study on social media usage amongst FTSE 100 companies. [...]

  • http://www.realfresh.tv/social-media-usage-in-the-ftse-100-company-profile-essar-energy/ Social Media Usage in the FTSE 100: Company Profile – Essar Energy | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

    [...] This article forms part of a study on social media usage amongst FTSE 100 companies. [...]

  • http://www.realfresh.tv/social-media-usage-amongst-ftse-100-companies-company-profile-international-power/ Social Media Usage Amongst FTSE 100 Companies: Company Profile – International power | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

    [...] This article forms part of a study on social media usage amongst FTSE 100 companies. [...]

  • http://www.realfresh.tv/social-media-usage-in-the-ftse-100-company-profile-experian/ Social Media Usage in the FTSE 100: Company Profile – Experian | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

    [...] This article forms part of a study on social media usage amongst FTSE 100 companies. [...]

  • http://www.realfresh.tv/social-media-usage-amongst-ftse-100-companies-company-profile-kazakhmys/ Social Media Usage Amongst FTSE 100 Companies – Company Profile – Kazakhmys | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

    [...] This article forms part of a study on social media usage amongst FTSE 100 companies. [...]

  • http://www.realfresh.tv/preliminary-results-social-media-use-amongst-ftse-100-companies-facebook-favoured/ Preliminary Results: Social Media Use amongst FTSE 100 Companies, Facebook favoured | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

    [...] is part of Real Fresh TV’s ongoing study on social media usage amongst the UK’s largest corporations and covers the companies I reviewed personally: 43 of the current FTSE 100. [...]

  • http://www.realfresh.tv/preliminary-results-social-media-usage-amongst-ftse-100-companies-most-preferred-social-media-and-multimedia-platforms/ Preliminary Results: Social Media Usage Amongst FTSE 100 Companies – Most Preferred Social Media and Multimedia Platforms | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

    [...] article forms part of Real Fresh TV’s ongoing study on social media usage amongst the UK’s largest corporations and covers the companies This article relates to the companies which I have been [...]

  • http://www.realfresh.tv/social-media-usage-amongst-ftse100-companies-company-profile-national-grid/ Social Media Usage Amongst FTSE100 Companies: Company Profile – National Grid | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

    [...] This article forms part of a study on social media usage amongst FTSE 100 companies. [...]