Both have recently set up fully transactional shops on Facebook to sell directly to online shoppers and benefit from lower marketing and operational costs, joining retailers like JD Sports, ASOS, Heinz and Autoglass.
With two-thirds of shoppers spending more when they have received a recommendation from their online community of friends, Facebook commerce or f-commerce is seen as a natural progression from ‘liking’ pages and a clear way for businesses to see a return on investment on their social media marketing spend.
Fuelled by the rapid growth and popularity of daily deal sites like Groupon and LivingSocial, the social commerce industry is predicted to grow from £3 billion ($5 billion) to £18 billion ($30 billion) by 2015.
Most of the retailers currently operating in this space are consumer brands, selling products ranging from clothing to electrical appliances. Wynsors sells shoes in its Facebook shop using a combined mobile and social commerce solution developed by Rossendale-based specialists One Iota.
Damian Hanson, CEO of One Iota adds:
“We provide Wynsors with tools to post Facebook promotional links to fans which directly link the user to products within Facebook, this means activity is measurable.
Payment is fully integrated with Wynsors payment gateway and merchant facilities for complete in-Facebook transactions. Regular Wynsors shoppers are also able to log in using their website account details and the solution is fully integrated with their back-office.
By providing product updates and offers to its fans and followers first, Wynsors encourages fan loyalty and purchases through Facebook.”
To assist businesses considering social commerce, Manchester social media agency Real Fresh TV has published a How To guide detailing how to set up a profitable Facebook shop.
The How To Sell Anything on Facebook eBook provides step-by-step instructions for setting up a profitable shop on Facebook and includes a case study featuring a major UK retail brand.
Chi-chi Ekweozor, managing director and social media strategist at Real Fresh TV adds:
“Social commerce is already generating daily profits for UK businesses on Facebook where automatic social recommendations drive further purchases from a shopper’s network of friends.
Our easy-to-read How To guide provides some much needed direction for businesses wishing to gain first mover advantage in this rapidly evolving space and is recommended reading for any business wishing to sell its products or services through Facebook.”
Over to You. What’s your experience?
Are you a retailer based in the North West? Interested in social commerce? Or perhaps you’ve already invested in an f-commerce solution.
We’d love your input for a series of case studies we’re putting together on retailers in the region using Facebook commerce. We will be providing insight and guidance in return. Get in touch!