Social media is a term used to describe the process of making content publicly available using web publishing tools like blogs, podcasts, wikis and message boards and through use of bookmarking services like del.icio.us and participation in news communities like Digg and reddit.

In practice, social media is content that anyone online can contribute to. Social media is consumed and contributed to almost simultaneously. Contributions can be comments or photos or audio or video responses.

Contributions are good. Contribution equals engagement. Engagement equals attention. This means that the effectiveness of social media is easily measured.

Social media comes in various forms.

Social Media is:

  • video on YouTube
  • audio on last.fm
  • photos on Flickr
  • text on Wikipedia
  • all the above on social networks like Facebook, MySpace and Bebo.

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