Putting On A Social Media Starter Course
I’m putting together our first Social Media Starter course.
The idea is to provide a practical forum for people to learn how to get started in social media.
It’s a two hour interactive seminar/workshop, packed full of insights into creating and executing social media and content marketing campaigns that work on the web.
Keeping with the classroom theme, I’m deliberately keeping it small with attendance limited to only 20 places.
The agenda so far:
- an informal presentation on the benefits of using social media complete with brand case studies and examples
- a hands-on introduction to some of the tools of the trade: blogging, online video, micro-blogging (Twitter) and more.
- a practical, interactive session where attendees pair up to solve a real marketing problem using the knowledge already shared
As you can see, the plan is to arm attendees with actionable social media marketing tips that can be put to use straightaway.
There will also be opportunities for a one-to-one session at the end.
Who Is It For?
Like our very successful masterclass at Marketing’s MarketingTech:Tailor Made conference in March, this event is targeted at marketing and brand managers, media planners, account managers and anyone who needs to create social media as part of an integrated marketing campaign.
More news to come early next week. I’m very excited!
What do you think? Should anything else be on the agenda?
Photo Credit: Teachers In Space
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