Real Fresh Digital Distribution provides content owners and brand marketers with a fully managed, white label digital distribution service that delivers multimedia content online through fully branded channels on a select group of leading online video platforms including YouTube, Bebo, Brightcove, Veoh and Azureus.
This provides content owners and brand marketers with a convenient way of making existing video assets available to consumers on-demand and online.
Real Fresh Digital Distribution also enables content owners and brand marketers generate advertising revenue from promotional content.
How it works
For a content owner or brand marketer wishing to maximize the reach of existing video assets online, Real Fresh TV liaises with the content operations teams at YouTube, Bebo, Brightcove, Veoh and Azureus to manage:
- branded channel set up and support
- content re-purposing and delivery online
- content positioning, promotion and monetisation
To ensure exclusivity, each publisher is provided with content that is specifically re-purposed to suit the specific strengths of its platform.
Online content delivery is synchronised with an existing TV broadcast schedule if applicable.
Real Fresh Digital Distribution also delivers regular audience engagement reports that provide in-depth analysis of consumer engagement with a content owner’s video assets on all five publisher platforms.
Pricing
Pricing for Real Fresh Digital Distribution is dependent on the number of episodes available for distribution online. Prices start from £150,000 per year for a 30-episode entertainment series.
Viral Video Distribution On The Web
The majority of our publisher partners distribute video virally on the web using embeddable video players that give consumers an easy way to share compelling content with others.
This enables content owners and, increasingly, brand marketers, establish and maintain ongoing dialogue with new and existing customers online.
Social Network-Optimised Content
In addition, almost all our publisher partners’ platforms incorporate strong social networking features; encouraging consumer interaction around content through user comments and content rating in real-time.
The Benefit? Measurable Consumer Engagement in Real Time
The benefit to the content owner is real and measurable engagement with consumers who are actively paying attention.
A Flexible And Fully Managed Yearly Service
Real Fresh Digital Distribution is provided for a fixed, yearly management fee which covers content re-purposing and delivery online, branded channel set up and support and content promotion and monetisation on all 5 publisher platforms.
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