Shopping is inherently social. Only one thing has changed: with the growing popularity of ecommerce transactions on social networking platforms like Facebook, this popular past time is now visible on the web.
78% of consumers trust their friends’ recommendations and nowhere is this seen more clearly than in the social recommendations that companies like ASOS, JD Sports, Topman, La Senza and Footasylum have benefitted from since setting up storefronts on Facebook.
To put it simply, whenever someone buys a product from you via your Facebook store, their friends automatically receive a recommendation to buy from you.
And it works.
Facebook recently reported that every time a user posted that they bought a ticket from TicketMaster, friends spent an additional $5.30 on TicketMaster.
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