We deliver some of the UK’s longest running continuing professional development (CPD) training courses on social media marketing.
When we started out in 2006, social media was a new term.
We used to go to client pitches and have to spell out what it meant.
A pitch for a marketing director invariably turned into a social media training workshop. Ask our friends at Publicis QMP. Fast forward to 2010: how things have changed.
As well as implementing social media campaigns for some great clients, we’ve taken all that experience and condensed it into social media marketing training courses that we now regularly deliver at our offices in Manchester.
Let us show you how to engage with new customers, increase website traffic and reduce marketing costs by generating qualified leads using social media marketing. The net effect for your business: increased sales.
Real Fresh TV’s hands-on social media training courses are carefully structured and designed to be completed within a 3 hour morning session to give course attendees the opportunity to attend to their core business in the afternoon. Lunch and refreshments are provided. Fees: Early Bird £120+VAT, Standard: £150+VAT.
We deliver industry-leading, hands on training on how to use social media like blogs, LinkedIn, Twitter and Facebook strategically to grow and market a business or organisation. We also run the widely respected Influence – Social Media Manager training course, co-developed and co-managed with The White Room.
Learn how to:
- Use social media marketing to increase your website traffic: get on page one of Google’s search results without spending a penny!
- Use Facebook, Twitter and LinkedIn to reduce marketing costs by generating more qualified leads.
- Use free online tools to monitor the online reputation of your business or organisation.
Actionable insights that help Real Fresh TV generate business
Our courses are not a basic overview of social media platforms with a view of leaving you to work out how to use them to grow your business or organisation.
We share the same actionable insights that have helped Real Fresh TV generate real business using social media since we launched in 2006.
Real Fresh TV currently offers 3 levels of social media training. From complete social media beginner to advanced practitioner, we have a training course for you!
Level 1 Courses – beginner
Our level 1 courses suit business owners and managers who are new to social media and are unsure how to start (and how to continue). The Social Media Starter Course and its media industry-equivalent the Introduction to Social Media for Media Professionals is designed to demystify social media marketing for those unsure and uncomfortable about it!
After attending either course, you’ll feel confident enough to develop an actionable social media strategy for your business or organisation.
More importantly, you’ll know how this translates to real results for your business or organisation, be that a growth in sales or increased brand awareness.
Tell me more about your Level 1 Courses:
Social Media Starter Course | Book on the next course
Introduction to Social Media for Media Professionals | Book on the next course
Level 2 Course – intermediate
Our Level 2 course is for those a little more comfortable with the idea of devoting time to promoting an organisation and engaging with new and existing customers on Twitter, LinkedIn and other social media but have little experience of the key platforms.
The Learning Social Media By Doing Course is an intensive, practical ‘bring-your-own-laptop’ training course during which you receive hands on practical training in using the main social networking platforms to grow and market your business.
Leave having contributed to the course blog and interacted with other attendees and a web panel via Twitter. You’ll be inspired to continue using social media marketing to grow your organisation. Why? Because we’ll show you how to develop a structured social media strategy that works.
Level 3 Course – advanced
The Level 3 course, Social Media Monitoring Training is for experienced social media practitioners who have mastered the tools of the trade: blogs, Twitter, LinkedIn and Facebook but now need to monitor the results of their social media activity in a more manageable manner.
We show you how to monitor the social media landscape for mentions of your brand or brand keywords and how to use customer intelligence gleaned in this way to grow and market your business or organisation.
Read on for further detail on each of our courses including a full course overview, upcoming course dates and information on how to book.
The Social Media Starter Course, the UK’s longest running social media starter course was first delivered in 2008. A half-day introduction to the techniques and tips for using social media in a business context, it has been very popular with a range of organisations including digital marketing companies, PR companies, academics and non-profits.
The Social Media Starter Course is the ideal environment to learn how to use free social media tools like Twitter, LinkedIn and Facebook strategically to grow and market your business.
Learn which social media tools are best for connecting your business with potential customers, time saving tips and techniques for getting started and in-depth case studies of businesses getting it right.
After attending a Social Media Starter Course you will:
- Know which social media platforms are most effective for marketing and growing your business
- Know how to combine social media with traditional marketing to connect with new clients and prospects
- Have a thorough understanding of how to use social media like Twittter and LinkedIn to grow your professional network
The Introduction to Social Media for Media Professionals course is essentially a tailored starter course for media and marketing professionals.
Designed specifically for professionals and freelancers in the digital, TV, radio and games industries, it focuses on developing multi-platform content development skills.
Learn how to develop a content strategy for connecting new customers with your media business or brand using social media including LinkedIn, Twitter and Facebook.
After attending the Introduction to Social Media for Media Professionals Course you will:
- Know how to strategically connect new customers with your media business or brand using LinkedIn, Twitter and Facebook
- Know how to use a combination of social media metrics to calculate your Return on Investment from Social Media
- Know how to use free social media tools to monitor the online reputation of your media business or brand
Read the full Course Overview for more details on what you will learn at the course.
Developed at the request of attendees of the Social Media Starter Course, the Learning Social Media By Doing Course is a hands-on skills half-day training course on using social media in a business context.
Topics covered include social media monitoring tools and how to use them, using a blog to improve natural (read: unpaid) search engine rankings and growing a professional network using LinkedIn and Twitter.
Come knowing the basics and leave having developed a social media strategy and contributed to the course blog.
The Learning Social Media By Doing Course offers a safe environment to ask those embarrassing questions about which social media tool to employ in a business context and which provide the best return on investment.
It’s the ideal place to learn how to use a company blog to engage with influential target clients and save a packet on pay per click advertising like Google AdWords.
After attending the Learning Social Media By Doing Course you will:
- Know how to blog like a pro and improve your organisation’s search engine rankings
- Know how to use social media monitoring tools to track the return on investment (ROI) you are receiving from your social media efforts
- Know how to use Twitter and LinkedIn to connect like minded individuals to your business
The Social Media Monitoring Training course is designed specifically for business owners and marketing professionals who, now proficient in using social media for marketing, need to monitor the social media landscape for mentions of their brand or brand keywords.
At the end of this course, you will:
- Know which free and paid for social media monitoring are best for monitoring social media mentions of your business or organisation
- Know how to monitor social media conversations on blogs, Twitter and the wider web
- Know how to use social media monitoring tools to respond to social media mentions of your business or organisation in a strategic way
Read the full Course Overview for more details on what you will learn at the course.
Each course is delivered in a small, intimate classroom environment with less than 14 attending ensuring you have one-to-one contact with the course leader.