Social Media Usage amongst FTSE 100 companies – Companies 11 To 15: British American Tobacco to British Land
After a rather lengthy hiatus, the study on social media usage by FTSE 100 companies is back!
In this five-company installment, the websites of corporate heavyweights like British American Tobacco, British Airways, BG Group, British Energy and British Land are reviewed on the level of consumer engagement they provide.
I have reviewed each company’s usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook.
*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.
Sadly to say, of the five corporations studied, only one showed inventive use of online video.
Top marks to British Land for their live video feeds from web cams strategically placed around their key construction developments.
Click on the company name in the table below to read a detailed analysis of its usage of social media.
A full breakdown is included in each ‘company profile’ as are recommendations for improving user engagement by deploying simple social media tools.
|FTSE 100 Company||RSS||Podcast||Blog||Online Video||Audio||Facebook, Flickr, etc|
|British American Tobacco||No||No||No||Yes||No||No|
Have you found this study useful so far? What would you like to see in the 85+ company profiles still to come?
Share your thoughts, opinion and comments below.
- Social Media Usage in the FTSE 100: Company Profile – British American Tobacco
- Social Media Usage in the FTSE 100: Company Profile – British Land
- Social Media Usage in the FTSE 100: Company Profile – British Energy
- Social Media Usage in the FTSE 100: Company Profile – British Airways
- Social Media Usage in the FTSE 100: Company Profile – Associated British Foods