Social Media Usage amongst FTSE 100 companies – Companies 6 To 10: Antofagasta to Barclays
Posted on 01. Mar, 2008 by Chi-chi Ekweozor in Social Media Strategies
Ten companies into a study of FTSE 100 companies and social media usage, some trends are starting to appear.
Whilst most of the more ‘consumer facing’ brands have enabled automatic fetching of content from the corporate website using RSS feeds, less than a handful are publishing any regular company information using a blog. It would appear that the addition of the occasional annual report video webcast is deemed sufficient as far as dynamic content goes.
The FTSE 100 list this study is derived from can be found on Yahoo! Finance’s FTSE 100 page.
The table below illustrates current social media usage amongst five companies: Antofagasta, Aviva, AstraZeneca, BAE Systems and Barclays.
There is one notable exception, however.
Aviva, the
It even has a dedicated website for access by mobile phone and sponsors a splendidly designed blog for yachtswoman, Dee Caffari who Aviva is sponsoring in the highly regarded 2008/9 Vendée Globe sailing competition.
On the other end of the scale is copper mining giant, Antofagasta
Click on the company name in the table below to read a detailed analysis of its usage of social media.
A full breakdown is included in each ‘company profile’ as are recommendations for improving user engagement by deploying simple social media tools.
| FTSE 100 Company | RSS | Podcast | Blog | Online Video | Audio | Facebook, Flickr, etc |
|---|---|---|---|---|---|---|
| Antofagasta | No | No | No | Yes | No | No |
| Aviva | Yes | No | Yes | Yes | No | No |
| AstraZeneca | Yes | No | No | Yes | No | No |
| BAE Systems |
Yes | No | No | Yes | No | No |
| Barclays | Yes | No | No | Yes | No | No |
………………
Have you found this study useful so far? What would you like to see in the 90+ company profiles still to come?
Share your thoughts, opinion and comments below.
Related posts:
- Social Media Usage in the FTSE 100: Company Profile – Antofagasta
- Introduction To Study On Social Media Usage Amongst FTSE 100 Companies
- Social Media Usage amongst FTSE 100 companies – Companies 16 To 20: BHP Billiton to Cadbury ADR
- Social Media Usage in the FTSE 100: Company Profile – Barclays
- Social Media Usage amongst FTSE 100 companies – Companies 11 To 15: British American Tobacco to British Land
