Comments on: Social Media Usage in the FTSE 100: Company Profile – Alliance Trust

By: Introduction To Study On Social Media Usage Amongst FTSE 100 Companies – back up | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

Fri, 09 Jul 2010 10:21:02 +0000

[...] Alliance Trust [...]

By: wholesale apple iphone

wholesale apple iphone — Fri, 21 Nov 2008 06:05:42 +0000

That’s great performance!

By: Chi-chi Ekweozor

Chi-chi Ekweozor — Thu, 20 Nov 2008 11:30:12 +0000

@John Welsh Yes, those are indeed corporate videos; it appears that providing webcasts of annual reports or investor reports is de rigeur amongst FTSE 100 companies. Having said that, not all companies covered so far even go as far as providing corporate video: Alliance & Leicester, natural gas giant BG Group and outsourcing and distribution company Bunzl are three examples of FTSE 100 companies without online video of any kind on their corporate websites. It would seem that using video sharing platforms like YouTube, Vimeo etc is a step too far at the moment for these organisations.

By: John Welsh

John Welsh — Wed, 19 Nov 2008 21:16:09 +0000

Chi-Chi
Surely for the Alliance Trust to meet the threshold of “UK company using social media to market itself”, the video would need at least to be hosted on a web-hosted, social media app’ such as Vimeo, YouTube or Ustream.tv (my favourite!). Without it, surely Alliance Trust is just making corporate videos. Or have I missed something.
Cheers

By: Introduction To Study On Social Media Usage Amongst FTSE 100 Companies | Real Fresh TV | Social Media, Multi-Platform Marketing and Internet TV Specialists

Mon, 17 Nov 2008 14:34:55 +0000

[...] Alliance Trust [...]