Social Media Usage in the FTSE 100: Company Profile – Anglo American
This article forms part of a study on social media usage amongst FTSE 100 companies.
Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.
*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.
According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”
Here’s how the world’s leading producer of platinum and other precious metals, Anglo American (ABF.L) measured up.
| FTSE 100 Company | RSS | Podcast | Blog | Online Video | Audio | Facebook, Flickr, etc |
|---|---|---|---|---|---|---|
| Anglo American | No | No | No | Yes | No | No |
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Online Video/Webcasts: Yes
Annual Results Announcement, sign up required
Usage of Social Media platforms: No
(Flickr, Facebook, YouTube, del.icio.us, Twitter, Digg etc)
According to Yahoo! Finance:
“The company owns 51% of AngloGold Ashanti, one of the very first producers of gold in the world, 75% of Anglo Platinum, the global leader in the production of platinum, and 45% of De Beers, the world’s leading company in diamond production and trade.”
Commentary:
A company that trades in some of the world’s most lucrative precious metals may need very little direct contact with the average consumer. Excellent website and email newsletter facility used extensively. Very little social media, not even RSS feeds for news and events. Automatic updates of information exclusively by email.
Recommendations:
- As befits a large multinational, the Anglo American website is heavy on financial details like share prices. A simple embeddable widget showing share price that updates by RSS would probably be a useful tool for anyone holding or thinking of investing in Anglo American shares. RSS delivery of share price information would be an instant improvement on current practice.
………………
What do you think?
Are you a customer, employee, shareholder or stakeholder of Anglo American? I’d love to hear your thoughts on this review. What would you like to see Anglo American doing more of in terms of social media? More online video? A CEO blog, perhaps?
Share your opinions in the comments.
Need any help?
Do you work for Anglo American and want some insight into some of the ideas published here?
Or perhaps you look after marketing for Anglo American and would like a quick chat about putting some of those recommendations into practice. Contact us.
Related posts:
- Social Media Usage in the FTSE 100: Company Profile – British American Tobacco
- Social Media Usage amongst FTSE 100 companies: Anglo-American to AMEC
- Social Media Usage amongst FTSE 100 companies – Companies 11 To 15: British American Tobacco to British Land
- Social Media Usage in the FTSE 100: Company Profile – BP
- Social Media Usage in the FTSE 100: Company Profile – BG Group
