Social Media Usage in the FTSE 100: Company Profile – Antofagasta
Posted on 01. Mar, 2008 by Chi-chi Ekweozor in Social Media Strategies
This article forms part of a study on social media usage amongst FTSE 100 companies.
Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.
*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.
According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”
This is how leading copper conglomerate, Antofagasta (ANTO.L) measured up.
| FTSE 100 Company | RSS | Podcast | Blog | Online Video | Audio | Facebook, Flickr, etc |
|---|---|---|---|---|---|---|
| Antofagasta | No | No | No | Yes | No | No |
………………
Online Video/Webcasts: Yes
Full Year Results Announcement, sign up required
Usage of Social Media platforms: No
(Flickr, Facebook, YouTube, del.icio.us, Twitter, Digg etc)
According to Yahoo! Finance:
“Owned by the powerful Chilean family Luksic via the holdings Dolberg Finanace and Lanzville Investment Establishment, Antofagasta is one the of the world leaders in the copper sector.”
Commentary:
Slick, flash based website. Antofagasta has been listed on FTSE since 1984 and was incorporated in London on 1888. The download page consists mainly of PDF documents. There is no RSS support at all.
Whilst few consumers would need to be kept up to date on Antofagasta’s daily business, share holders would probably appreciate the free reports available at LondonStockExchange.com.
“This is a Free service, and is sponsored by the hundreds of companies participating in the Annual Reports Service. Companies participate in this service to serve the investing public and improve their visibility and transparency.”
Fascinating. RSS support of this would be fantastic.
There is no real time share price info on the site, which was surprising. You are directed instead to Antofagasta’s listing on LondonStockExchange.com.
Recommendations:
- Deliver News, Events and share price information using RSS.
- Engage new and existing share holders with snippets of a fascinating company history using a blog:
“The history of the Group began with the Antofagasta (Chili) and Bolivia Railway Company plc, which was incorporated in London in 1888. It raised money on the London Stock Exchange to build and operate a railway from Antofagasta, a port on the Pacific Coast of Northern Chile, to La Paz, the capital of Bolivia.”
- Encourage comments and use it to find out what your stakeholders want today
There is very very little to engage the average consumer with this site. Perhaps that is the intention.
………………
What do you think?
Are you a customer, employee, shareholder or stakeholder of Antofagasta? I’d love to hear your thoughts on this review. What would you like to see Antofagasta doing more of in terms of social media? More online video? A CEO blog, perhaps?
Share your thoughts in the comments.
Need any help?
Do you work for Antofagasta and want some insight into some of the ideas published here?
Or perhaps you look after marketing for Antofagasta and would like a quick chat about putting some of those recommendations into practice. Contact us.
Related posts:
- Social Media Usage in the FTSE 100: Company Profile – Bunzl
- Social Media Usage amongst FTSE 100 companies – Companies 6 To 10: Antofagasta to Barclays
- Social Media Usage in the FTSE 100: Company Profile – BHP Billiton
- Social Media Usage in the FTSE 100: Company Profile – British Energy
- Social Media Usage in the FTSE 100: Company Profile – Anglo American
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