Social Media Usage in the FTSE 100: Company Profile – British Land
Posted on 26. Apr, 2008 by Chi-chi Ekweozor in Social Media Strategies
This article forms part of a study on social media usage amongst FTSE 100 companies.
Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.
*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.
According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”
Here’s how the biggest landowner in London, British Land (BLND.L) measured up.
| FTSE 100 Company | RSS | Podcast | Blog | Online Video | Audio | Facebook, Flickr, etc |
|---|---|---|---|---|---|---|
| British Land | Yes | No | No | Yes | Yes | No |
………………
Online Video/Webcasts: Yes, via webcam!
Usage of Social Media platforms: No
(Flickr, Facebook, YouTube, del.icio.us, Twitter, Digg etc)
According to Yahoo! Finance:
“The British Land Company is special because it is the biggest landowner in London. Its portfolio includes offices and shopping malls, in Britain and Ireland, making it the biggest British real estate owner.”
Commentary:
Of the five company websites reviewed only British Land’s included RSS feeds directly on its homepage. Here’s British Land’s clear accompanying description of RSS feeds:
What is RSS?
RSS is an easy and convenient way to find out when certain areas of the British Land website have been updated. We currently offer feeds for our press releases and presentations.
Webcams showing progress of British Land’s key developments is a fantastic use of online video and one not used by any of the other 15 companies so far. Admittedly the pictures appear to be second-separated stills but hey, it’s still very cool! Top marks for trying.
Recommendations:
- Start a company blog – Inclusion of a blog would be a welcome addition to a fantastically easy to use website. British Land are involved in constructing large public and private spaces like shopping centres and multi-storey apartments so a company blog could function as an easy way to engage with members of the public and gather useful feedback.
………………
What do you think?
Are you a customer, employee, shareholder or stakeholder of British Land? I’d love to hear your thoughts on this review. What would you like to see British Land doing more of in terms of social media? More online video? A CEO blog, perhaps?
Share your thoughts in the comments.
Need any help?
Do you work for British Land and want some insight into some of the ideas published here?
Or perhaps you look after marketing for British Land and would like a quick chat about putting some of those recommendations into practice. Contact us.
Related posts:
- Social Media Usage amongst FTSE 100 companies – Companies 11 To 15: British American Tobacco to British Land
- Social Media Usage in the FTSE 100: Company Profile – Associated British Foods
- Social Media Usage in the FTSE 100: Company Profile – British Energy
- Social Media Usage in the FTSE 100: Company Profile – British Airways
- Social Media Usage in the FTSE 100: Company Profile – British American Tobacco
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