Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

It’s been one thing after the other back at Real Fresh HQ so I’m pleased to finally post the first proper blog post of the year. Gosh, it’s going fast, we’re in February already!

I’ve been meaning to note that the long awaited iPhone review was indeed written by Kuli, winner of our infamous iPhone giveaway back in December.

However, as you are probably aware, issues with a faulty WordPress plugin locking me out of the site just before I went on holiday meant the review could not be posted here – Kuli couldn’t log into the site either.

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Hugh McLeod, the popular web 2.0 bloggerpreneur and cartoonist recently published an interesting series of posts on Social Objects.

He makes the point that for a product or service to be marketed successfully online, it must have that social element that drives people to talk about it, or talk about other people talking about it.

In other words, it must be a social object.

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