Facebook: Take a leaf out of Bebo’s book. It’s not all about Social Ads.
Posted on 13. Nov, 2007 by Chi-chi Ekweozor in Engagement Marketing
Marketing on social networks is less about Social Ad(vertising) and more about Engagement Marketing.
The former, a word play on ‘Social Ads’, is about targeting marketing messages to users on Facebook through the news feeds of their friends.
Engagement marketing, on the other hand, is about engaging a user with brand/marketing experiences that makes such an impression that they willingly share it with their friends.
This approach has been used successfully by global sports and fashion brands on the ‘other two’ social networks, Bebo and MySpace.
This post is a follow up to Saturday’s open letter to Facebook in which I suggested they considered introducing a monthly subscription option that offered users averse to sending and receiving Social Ads a way to opt out.
Disclosure: Real Fresh TV works with a number of online publishers to provide content owners a one stop digital distribution service for publishing multimedia content online. Our publisher partners include YouTube, Bebo, Brightcove, Veoh and Azureus.
