How We’re Boosting SEO for a FTSE 100 Company

Posted on 23. Mar, 2009 by Chi-chi Ekweozor in Social Media Strategies

Boosting SEO Using Social Media - a case study by Real Fresh TV

Last week I had a very interesting request from a London-based Search Engine Optimisation (SEO) company.

The company, a well-respected search engine marketing agency called Greenlight requested that I placed a link to two Alliance & Leicester financial products on the bottom of the entry for Alliance & Leicester in this site’s study of social media usage amongst FTSE 100 companies.

The Greenlight representative was also kind enough to offer to compensate me for my trouble.

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Social Media Usage amongst FTSE 100 companies: Anglo-American to AMEC

Posted on 22. Feb, 2008 by Chi-chi Ekweozor in Social Media Strategies

Social Media Usage amongst FTSE 100 companies - a study

As mentioned previously, I am studying on social media usage amongst FTSE 100 companies in the UK.

To keep things brief, I will now be reporting on 5 companies at a time, and not 10 as detailed in my earlier post discussing the methodology to be used.

The FTSE 100 list this study is derived from can be found on Yahoo! Finance’s FTSE 100 page.

The table below gives an at-a-glance view of how the first five companies measured up. As was expected there is very little social media usage currently amongst these captains of UK industry.

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Introduction To Study On Social Media Usage Amongst FTSE 100 Companies

Posted on 22. Feb, 2008 by Ross Enston in Social Media Strategies

This study of social media usage amongst FTSE 100 companies is the first of its kind and will hopefully form a benchmark for assessing the impact of the digital revolution on online marketing and consumer engagement in the UK.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Over time, the table below will grow to include information about all 100+ companies in the FTSE 100 index, providing an at-a-glance look at how well these multinational corporations are engaging the UK’s digitally savvy consumer.   Initially devised and written by company founder, Chi-chi Ekweozor, the study is now maintained by Ross Enston.

Click on the company name to read a detailed analysis of its usage of social media.

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Social Media Usage in the FTSE 100: Company Profile – Alliance and Leicester

Posted on 21. Feb, 2008 by Chi-chi Ekweozor in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how the UK’s seventh largest bank, Alliance & Leicester (AL.L) measured up.

FTSE 100 Company RSS Podcast Blog Online Video Audio Facebook, Flickr, etc
Alliance & Leicester No No No No No No

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