Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

As mentioned previously, I am studying on social media usage amongst FTSE 100 companies in the UK.

To keep things brief, I will now be reporting on 5 companies at a time, and not 10 as detailed in my earlier post discussing the methodology to be used.

The FTSE 100 list this study is derived from can be found on Yahoo! Finance’s FTSE 100 page.

The table below gives an at-a-glance view of how the first five companies measured up. As was expected there is very little social media usage currently amongst these captains of UK industry.

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This study of social media usage amongst FTSE 100 companies is the first of its kind and will hopefully form a benchmark for assessing the impact of the digital revolution on online marketing and consumer engagement in the UK.

According to the Guardian.co.uk Business Glossary:

“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Over time, the table below will grow to include information about all 100+ companies in the FTSE 100 index, providing an at-a-glance look at how well these multinational corporations are engaging the UK’s digitally savvy consumer.  Initially devised and written by company founder, Chi-chi Ekweozor, the study is now maintained by Ross Enston, Abid Ramtoola and Dan Crabtree.

Click on the company name to read a detailed analysis of its usage of social media.

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This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how global engineering giant, AMEC (AMEC.L) measured up.

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