Social Media Usage in the FTSE 100: Company Profile – Amlin
Posted on 25. Jan, 2009 by Chi-chi Ekweozor in Social Media Strategies
This article forms part of a study on social media usage amongst FTSE 100 companies.
Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.
*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.
According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”
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Here’s how specialist insurance and reinsurance underwriting group, Amlin (AML.L) fared.
| FTSE 100 Company | RSS | Podcast | Blog | Online Video | Audio | Facebook, Flickr, etc |
|---|---|---|---|---|---|---|
| Amlin | No | No | No | No | No | No |
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Introduction To Study On Social Media Usage Amongst FTSE 100 Companies
Posted on 22. Feb, 2008 by Chi-chi Ekweozor in Social Media Strategies
This study of social media usage amongst FTSE 100 companies is the first of its kind and will hopefully form a benchmark for assessing the impact of the digital revolution on online marketing and consumer engagement in the UK.
According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”
Over time, the table below will grow to include information about all 100+ companies in the FTSE 100 index, providing an at-a-glance look at how well these multinational corporations are engaging the UK’s digitally savvy consumer.
Click on the company name to read a detailed analysis of its usage of social media.
