b.TWEEN08 Conference Highlights – Day 1 – 19th June

b.TWEEN 08 conference, Manchester, UK, 18-20 June

I didn’t get a chance to blog this yesterday, got in late after attending and presenting at the extremely interesting QuickFire event at Manchester’s Circle Club.

QuickFire is the b.TWEEN conference‘s take on Pecha Kucha presentations and you can find out more info about them here. You can also watch the videos from all the events at b.TWEEN on their YouTube page. The webcast is here.

I’ll put my slides up on Slideshare over the weekend. Follow today’s (and yesterday’s) events on Twitter by tracking the #btween and #btween08 Twitter hash tags using summize.com. You can also check out a pretty impressive preview here at Conference 2.0.

Now onto the Day 1 highlights…    (You can also check out Day 2′s highlights)

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What Bebo’s Open Media Platform Means For Branded Content Owners

 

Bebo does Internet TV

Yesterday, Bebo, the UK’s top social networking site for 13-24 year olds, according to comScore, announced the launch of Open Media, their social video publishing platform which gives each Bebo user a personal TV channel within their profile page on the social network.

High Profile Media Launch
Open Media launched with branded channels from an impressive list of media companies including the BBC, CBS, MTV Networks, ESPN, Channel Four and BSkyB.

Content owners using Open Media are not charged to create branded channels on the platform and can use whichever video player technology they choose.

Content owners can sell video advertising within their branded channel and retain 100% of the revenue generated. Bebo will charge content owners to promote content within the network, however.

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TV, video & movie content consumption online almost doubles in the UK

Graphs

Neilsen Online, the new name for services previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands) has just published a report on online video consumption in the UK.

Here are the significant points (excerpted from the report which you can download here).

My comments in italics.

Almost 21 million Britons visited a TV, video or movie-related website in Sept 07 – a 28% increase in visitors since Sept 06.

The TV/Video/Movie sector online is now visited by 63% of Britons online; up from 55% in Sept 06 – a growth rate of 15%.

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