b.TWEEN09 and WordCamp UK – The Media and Web Conference Season begins
Posted on 26. May, 2009 by Chi-chi Ekweozor in Trends
Regular readers of the Real Fresh TV blog will recall that last summer I spent a fair amount of time live blogging the b.TWEEN 08 conference.
A veritable cornucopia of digital, marketing, media and future thinking, b.TWEEN08 was a pivotal event for me last year and led to lots of great meetings, friendships and collaborations that have since pushed Real Fresh TV forward.
Next speaking engagement: Bite The Mango Festival Film Festival, Bradford
Posted on 01. Sep, 2008 by Chi-chi Ekweozor in Events, Multi-Platform Content
One of the best things about having a background in creating original video for the web is the versatility of perspectives it provides.
I’m thrilled to have been asked to speak at a panel discussing alternative methods for film distribution at the Bite The Mango Film Festival, taking place at the National Media Museum in Bradford.
An Evening With Fred Wilson, a New York VC visiting Leeds England
Posted on 12. Aug, 2008 by Chi-chi Ekweozor in Events, Inspired
I was privileged to meet Fred Wilson, prolific blogger and pioneering Internet investor on Friday evening at the Evening with Fred Wilson event at Leeds Metropolitan university’s Old Broadcasting House.
Organised by uber-connected Leeds entrepreneur Imran Ali, the evening took the form of an informal presentation and interactive Q&A session with the co-founder of Union Square Ventures, the New York based venture capital firm behind web services like delicious, Feedburner, Etsy, Disqus and Twitter.
Delicious was sold to Yahoo in 2005 whilst Google bought Feedburner last year.
b.TWEEN08 Conference Highlights – Day 1 – 19th June
Posted on 20. Jun, 2008 by Chi-chi Ekweozor in Events
I didn’t get a chance to blog this yesterday, got in late after attending and presenting at the extremely interesting QuickFire event at Manchester’s Circle Club.
QuickFire is the b.TWEEN conference‘s take on Pecha Kucha presentations and you can find out more info about them here. You can also watch the videos from all the events at b.TWEEN on their YouTube page. The webcast is here.
I’ll put my slides up on Slideshare over the weekend. Follow today’s (and yesterday’s) events on Twitter by tracking the #btween and #btween08 Twitter hash tags using summize.com. You can also check out a pretty impressive preview here at Conference 2.0.
Now onto the Day 1 highlights… (You can also check out Day 2′s highlights)
Real-Life Practical Advice on Social Media for UK Marketers : Part 2
Posted on 12. Jun, 2008 by Chi-chi Ekweozor in Inspired, Social Media Strategies
This post is part of a series of articles exploring how to use social media to solve real life marketing problems facing marketers in the UK.
Each article is a response to a real-life question posed by a delegate at my masterclass at March’s Marketing Tech: Tailor Made conference in London. You can read every article in the series by clicking on the ‘Practical social media advice‘ tag.
The Real-Life Marketing Problem
“We distribute tickets for European Rail Tavel. It is difficult to depict customer experience as our products do not belong to us (the trains) and the experiences are so inconsistent.
We also have very restricted budgets so cannot afford digital media.
How to use Facebook or YouTube to get results?”
The Social Media Solution
It turns out that Virgin Trains provide a model answer! The UK train operating company has recently started producing a video podcast series titled ‘Our Man’s Video City Guides’.
Social Media Usage amongst FTSE 100 Companies in the UK
Posted on 14. Feb, 2008 by Chi-chi Ekweozor in Social Media Strategies
Brendan Cooper, the friendly PR social media planner at global PR giant, Porter Novelli picked up on my introductory post about studying social media usage amongst FTSE 100 companies yesterday and opined that:
“It sounds like a serious undertaking”.
True.
My thinking is that as social media is still fairly new in the UK and no one has attempted this before, it won’t be too difficult.
Future of Social Advertising: Potential Pitfalls of Using Social Media
Posted on 27. Nov, 2007 by Chi-chi Ekweozor in Audience Analytics
This article is the fourth in a series of articles exploring the future of social advertising.
Click on the ‘Social Advertising’ tag to read earlier posts/articles.
The last post presented the notion of branded content as “the next big thing in social media” and put forward the proposition that brands are better off looking at engaging directly with consumers over branded content on the major social networking sites than creating standalone social media sites if they are promoting new products or services.
In this post, I expand on the potential pitfalls involved with engaging directly with consumers online using social advertising.
Future of Social Advertising: Branded Content and Branded Social Media
Posted on 23. Nov, 2007 by Chi-chi Ekweozor in Trends
This post is the next in our series covering the future of social advertising.
To read all previous posts, click on the ‘Social Advertising’ tag.
Three articles into our series on social advertising, I think it is worth clarifying a few terms.
Social Advertising is a term coined by Facebook to describe its recently launched Facebook Ads platform.
Much has been written about Facebook Ads of late including recent reports about potential privacy breaches by third party retail partners who can now use Facebook Beacon to publish information about a user’s online purchase directly into the user’s News Feed on Facebook.
This information can then propagate through the Facebook network through the News Feeds of the user’s friends. It is worth noting that the user’s online purchase is published to his/her trusted network of friends within Facebook and not directly on the internet.
Still, some might find this irksome, especially if they were unaware it was happening.
Change is always welcomed but often resisted.
We are at a cross roads with online advertising.
Future of Social Advertising: Determining the Value Exchange
Posted on 20. Nov, 2007 by Chi-chi Ekweozor in Social Media Strategies
This is the second post in a series looking at the future of social advertising.
To read all posts on the topic, click on the ‘Social Advertising’ tag.
The first post examined future trends in Social Advertising, postulating that going forward brand marketers would increasingly look to implementing social experiences offline around special interest groups which could then be promoted via ‘the social web’ using social media tools like blogs, online video and … Facebook groups.
This post examines the value exchange in the largely ‘free’ online environment of social media.
The Future of Social Advertising: Social Media and Social Experiences
Posted on 16. Nov, 2007 by Chi-chi Ekweozor in Social Media Strategies
This is the first in a series of posts exploring the future of social advertising.
The explosive growth in social networking, especially amongst the highly sought after 16-35 demographic who are increasingly immune to overt advertising, is prompting widespread experimentation in ‘social network advertising’ campaigns.
Global brands like Microsoft, Toyota and Universal Pictures have teamed up with MySpace to deploying HyperTargeting Ads on the world’s largest social network whilst Coca-Cola, Sony Pictures, eBay and more have partnered with Facebook to deploy Social Ads on the world’s fastest growing social network.
Considering it’s less than a year since the notion of ‘social networking’ became mainstream, ‘social advertising’ is certainly this year’s breakout success.
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