An Evening With Fred Wilson, a New York VC visiting Leeds England
Posted on 12. Aug, 2008 by Chi-chi Ekweozor in Events, Inspired
I was privileged to meet Fred Wilson, prolific blogger and pioneering Internet investor on Friday evening at the Evening with Fred Wilson event at Leeds Metropolitan university’s Old Broadcasting House.
Organised by uber-connected Leeds entrepreneur Imran Ali, the evening took the form of an informal presentation and interactive Q&A session with the co-founder of Union Square Ventures, the New York based venture capital firm behind web services like delicious, Feedburner, Etsy, Disqus and Twitter.
Delicious was sold to Yahoo in 2005 whilst Google bought Feedburner last year.
Real-Life Practical Advice on Social Media for UK Marketers : Part 2
Posted on 12. Jun, 2008 by Chi-chi Ekweozor in Inspired, Social Media Strategies
This post is part of a series of articles exploring how to use social media to solve real life marketing problems facing marketers in the UK.
Each article is a response to a real-life question posed by a delegate at my masterclass at March’s Marketing Tech: Tailor Made conference in London. You can read every article in the series by clicking on the ‘Practical social media advice‘ tag.
The Real-Life Marketing Problem
“We distribute tickets for European Rail Tavel. It is difficult to depict customer experience as our products do not belong to us (the trains) and the experiences are so inconsistent.
We also have very restricted budgets so cannot afford digital media.
How to use Facebook or YouTube to get results?”
The Social Media Solution
It turns out that Virgin Trains provide a model answer! The UK train operating company has recently started producing a video podcast series titled ‘Our Man’s Video City Guides’.
Exploring Some Tips for Great Branded Video in 2008
Posted on 07. Feb, 2008 by Chi-chi Ekweozor in Multi-Platform Content
I recently come across a neat article by Julie Ruvolo of DivX’s Stage6 in which she analysed a selection of branded content campaigns by brands as varied as Apple, Toyota and Ecko.
The article seems to suggest that the key to great branded online video lies in blending the unconventional with the practical: a few of her examples involved collections of themed videos; she offered up Apple’s Mac vs PC TV ads which have translated very well online and Ecko’s maverick ‘stillfree.com’ video series.
Social Media Giants YouTube and Wikipedia crack list of Top 10 UK Online Brands
Posted on 29. Nov, 2007 by Chi-chi Ekweozor in Audience Analytics
Social media brands YouTube and Wikipedia have entered Nielsen Online’s list of the top 10 most popular internet brands in the UK, at the expense of Real and AOL.
Here’s the two page report from Nielsen Online which also reports that Facebook accounts for the two of the fastest growing online brands in the UK: RockYou! and Slide.
RockYou! and Slide are heavily used by Facebookers – particularly 18-24 year old women – to organise photo slideshows, according to Nielsen Online.
This shouldn’t come as a surprise.
YouTube is now the UK’s fourth most popular commercial media brand.
According to Nielsen Online, its audience has grown 84% over the last year to almost 10 million unique users – almost one in every three UK users online use YouTube.
There is also a strong performance from Facebook which has grown a massive 1,647%, from less than half a million UK users to almost eight million, in just 12 months.
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