Yesterday, Bebo, the UK’s top social networking site for 13-24 year olds, according to comScore, announced the launch of Open Media, their social video publishing platform which gives each Bebo user a personal TV channel within their profile page on the social network.
High Profile Media Launch
Open Media launched with branded channels from an impressive list of media companies including the BBC, CBS, MTV Networks, ESPN, Channel Four and BSkyB.
Content owners using Open Media are not charged to create branded channels on the platform and can use whichever video player technology they choose.
Content owners can sell video advertising within their branded channel and retain 100% of the revenue generated. Bebo will charge content owners to promote content within the network, however.