Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

After a rather lengthy hiatus, the study on social media usage by FTSE 100 companies is back!

In this five-company installment, the websites of corporate heavyweights like British American Tobacco, British Airways, BG Group, British Energy and British Land are reviewed on the level of consumer engagement they provide.

The FTSE 100 list this study is derived from can be found on Yahoo! Finance’s FTSE 100 page.

I have reviewed each company’s usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

Sadly to say, of the five corporations studied, only one showed inventive use of online video.

Top marks to British Land for their live video feeds from web cams strategically placed around their key construction developments.

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This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how the UK’s leading airline, British Airways (BAY.L) measured up.

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This study of social media usage amongst FTSE 100 companies is the first of its kind and will hopefully form a benchmark for assessing the impact of the digital revolution on online marketing and consumer engagement in the UK.

According to the Guardian.co.uk Business Glossary:

“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Over time, the table below will grow to include information about all 100+ companies in the FTSE 100 index, providing an at-a-glance look at how well these multinational corporations are engaging the UK’s digitally savvy consumer.  Initially devised and written by company founder, Chi-chi Ekweozor, the study is now maintained by Ross Enston, Abid Ramtoola and Dan Crabtree.

Click on the company name to read a detailed analysis of its usage of social media.

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