Social Media Usage amongst FTSE 100 companies – Companies 11 To 15: British American Tobacco to British Land
After a rather lengthy hiatus, the study on social media usage by FTSE 100 companies is back!
In this five-company installment, the websites of corporate heavyweights like British American Tobacco, British Airways, BG Group, British Energy and British Land are reviewed on the level of consumer engagement they provide.
I have reviewed each company’s usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook.
*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.
Sadly to say, of the five corporations studied, only one showed inventive use of online video.
Top marks to British Land for their live video feeds from web cams strategically placed around their key construction developments.