Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how media giant, BSkyB (BSY.L) stacked up.

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I’ve embarked on a study of social media usage amongst FSTE 100 companies.

For those not particularly up on UK corporate speak, I will define FTSE 100 by providing Wikipedia’s comprehensive description:

The FTSE 100 Index (IPA: /ˈfʊtsiː/, footsie) is a share index of the 100 most highly capitalised companies listed on the London Stock Exchange. The index began on 3 January 1984 with a base level of 1000; the highest value reached to date is 6950.6, on 30 December 1999.

FTSE 100 companies represent about 80% of the market capitalisation of the whole London Stock Exchange. Even though the FTSE All-Share Index is more comprehensive, the FTSE 100 is by far the most widely used UK stock market indicator.

This is an introductory post covering some of the key points I have observed so far. The study aims to be a company-by-company analysis of social media adoption by FTSE 100 companies and I will be assessing usage of Social Media tools like RSS feeds, blogs, podcasts and online video on each company’s website.

The objective is to highlight best practice amongst UK companies that recognise that social media offers the most effective way to publish information instantaneously to a global audience.

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Yesterday, Bebo, the UK’s top social networking site for 13-24 year olds, according to comScore, announced the launch of Open Media, their social video publishing platform which gives each Bebo user a personal TV channel within their profile page on the social network.

High Profile Media Launch
Open Media launched with branded channels from an impressive list of media companies including the BBC, CBS, MTV Networks, ESPN, Channel Four and BSkyB.

Content owners using Open Media are not charged to create branded channels on the platform and can use whichever video player technology they choose.

Content owners can sell video advertising within their branded channel and retain 100% of the revenue generated. Bebo will charge content owners to promote content within the network, however.

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