Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

Some pleasant surprises in this next instalment of the study on social media usage by FTSE 100 companies.

BSkyB Group, the media conglomerate, ticks all the boxes providing RSS feeds, comprehensive online video and social sharing facilities for content.

Its recent move to add more social networking functionality by launching a Sky Community feature on its digital media properties moves them several steps ahead of the other companies profiled.

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This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how global telecomms giant, BT (BT-A.L) stacked up.

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So I’m putting together that long promised post updating my study on social media usage amongst FTSE 100 companies.

This post will see me cover 5 more companies, moving the total covered in our table so far from 15 to 20 companies.  This time I will be reviewing BHP Billiton, BP, B Sky B Group, BT Group and Cadbury.

The reason it takes so long is that it is actually 6 blog posts in one.

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