Next Speaking Engagement: Social TV Forum, RIBA, London, 28th September
Posted on 17. Sep, 2009 by Chi-chi Ekweozor in Events

I’m going to be speaking at the Social TV Forum at RIBA, London on Monday 28th September.
Billed as a discussion on the “Future of TV and Social Media”, the Social TV Forum’s agenda is to look at the challenges facing the emerging social TV marketplace.
The speakers at the Forum include Matt Locke, Commissioning Editor, Education, Channel 4; Anthony Rose, Controller, Vision & Online Media Group, BBC; Kate Bradshaw, Head of Online Commissioning, ITV; Kelly Sweeney, Head of Original Productions, Bebo UK and Damien Byrne, Head of Entertainment, T-Mobile.
Using Twitter to Raise Money for Charity AKA Social Media For Social Good – #smc_mcr
Posted on 08. Apr, 2009 by Chi-chi Ekweozor in Inspired, Social Media Strategies
Last night’s Social Media Cafe Manchester, the 6 month anniversary of the events was a fantastic reminder of just how quickly social media has gripped the imagination of the British public.
Make that how quickly Twitter has gripped the imagination of the British public.
I attended the Twitter Titters session at yesterday’s unconference-style face-to-face social networking event(!). There’s more details on the other session by Futuresonic founder Drew Hemment here.
Hosted by Louise Bolotin and Christina McDermott, two thirds of the team behind the Twitter Titters book put together to raise money for Comic Relief through Twitter, it was a fascinating insight into how to use Twitter to raise money for charity and promote a book on the web. You can follow Louise Bolotin and Christina McDermott on Twitter.
Already, there are some great write ups about the session on the interwebs. Jon Clements of the PR Media blog posts his take here and here’s Democracy PR’s Jennifer O’Grady’s helpful overview.
What follows are my notes from the event:
A Day in The Life of A Digital Native – NOISEfestival
Posted on 25. Nov, 2008 by Chi-chi Ekweozor in Backstage Interviews, Events

In between covering social media usage amongst FTSE 100 companies, I try and post blog articles sharing interesting industry events I attend.
4Talent Inspiration Session – Building Online Communities like Flickr and Habbo Hotel – Part 4
Posted on 03. Nov, 2008 by Chi-chi Ekweozor in Engagement Marketing, Events, Inspired
I’ve been sharing my notes from Channel 4’s 4Talent Inspiration Session on Online Communities. A one day intensive workshop on building and growing successful online communities, it took place as part of Birmingham’s first digital festival, Hello Digital.
This post covers my notes from Heather Champ, Director of Community at Flickr’s talk.
4Talent Inspiration Session – Building Online Communities like Flickr and Habbo Hotel – Part 3
Posted on 01. Nov, 2008 by Chi-chi Ekweozor in Engagement Marketing, Events, Inspired
Here is installment number 3 in my notes from Channel 4’s 4Talent Inspiration Session on Online Communities at Birmingham’s first digital festival, Hello Digital.
This post features my notes from Ally Branley, Community Manager at Channel 4’s talk.
4Talent Inspiration Session – Building Online Communities like Flickr and Habbo Hotel – Part 2
Posted on 31. Oct, 2008 by Chi-chi Ekweozor in Engagement Marketing, Events, Inspired

I’m sharing my notes from Channel 4’s 4Talent Inspiration Session on Online Communities at Birmingham’s first digital festival, Hello Digital.
Featuring illustrious speakers like:
- Heather Champ, Director of Community at Flickr, the world’s largest photo-sharing site
- Emma Monks, Senior Manager, Moderation and Safety at teen friendly virtual world, Habbo Hotel
- Community Consultant Ed Mitchell
- Ally Branley, Community Manager at Channel 4
it was an intensive series of talks and small group sessions aimed at helping web content creators and online community managers build, grow and manage successful online communities.
4Talent Inspiration Session – Building Online Communities like Flickr and Habbo Hotel – Part 1
Posted on 30. Oct, 2008 by Chi-chi Ekweozor in Engagement Marketing, Events, Inspired
I spent an illuminating day in the West Midlands on Sunday learning about building, growing and managing online communities.
It was great to attend an Inspiration Session on Online Communities put on by Channel 4’s 4Talent arm as part of the Hello World conference strand of Birmingham’s first digital festival, Hello Digital.
75% of UK Facebook Users Would Not Purchase a Product or Service from a Brand’s Profile page
Posted on 07. Oct, 2008 by Chi-chi Ekweozor in Engagement Marketing, Social Media Strategies

That was one of the findings of a fascinating report on Social Network Marketing in the UK sent to me by the author, Tom Chapman of www.socialnetworkmarketinguk.com.
According to the report, UK MySpace users are even less likely to purchase a product or service from a brand’s profile page: 79% of UK MySpace respondents state they would not purchase a product or service from a brand via their profile page.
Real Fresh TV Founder Short Listed for a 4Talent Multi-Platform Award
Posted on 18. Sep, 2008 by Chi-chi Ekweozor in Announcements, Multi-Platform Content
Such brilliant news!
I’m really excited to announce that I have been short listed for a 4Talent Award, in the Multi-Platform category.
For those who are unaware, 4Talent acts as a talent spotter for the various arms of Channel 4.
A Glimpse Into The Future
Posted on 11. Sep, 2008 by Chi-chi Ekweozor in Trends
A day later than expected, here’s the last in the 5 part series covering Sheffield’s impressive Melt 2008 Inspiration Session.
These are notes from my favourite talk at Melt, Tom Savigar of the Future Laboratory’s trend briefing covering consumer trends and insights for a number of industries.




