There are Only Two Kinds of Online Advertising: Relevant Advertising and Spam
Posted on 05. Dec, 2007 by Chi-chi Ekweozor in Audience Analytics
Alex Iskold over on popular technology blog, Read/WriteWeb has just published a thought-provoking piece on the myth of contextual advertising on social networks like Facebook.
By ‘contextual’ advertising, he is referring to advertising that is served to the user based on information the advertiser has about him or her.
He does not think the contextual ‘Social Ads’ on Facebook work very well because of “[Facebook’s] lack of understanding of its users.”
His argument is that Facebook does not know enough about him to serve relevant ads (or does not appear to use the information it knows about him effectively enough to serve relevant ads) because much of its information is unstructured.
Now, I’m no computer scientist but I beg to differ.
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