Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

This post is the second in a series assessing the return on investment (ROI) on a live social media marketing campaign for our client North Star Delicatessen.

We’re running a digital marketing campaign for the Manchester-based family run business which has been operating for eight years to promote its new Supper Club, a collaboration with two other independent businesses that sees local food lovers sitting down with the local butcher and fishmonger once a month to enjoy a gourmet meal made from the region’s finest produce.

The introductory post laid down the methodology we are following in this live case study which sets out how we help businesses achieve sustainable social media ROI.

This post is about the strategy behind the Supper Club marketing campaign. However, before we delve into campaign specifics, here is a reminder of the fundamentals:

Campaign Objective: To increase the conversion rate of leads-to-orders (more…)

There has been much discussion on social media marketing return on investment (ROI) of late.

Manchester, ever the hotbed of digital debate hosted a fiery contest on the topic at this month’s The Feed event which inspired this hardnosed assessment by Ian Pettigrew over at Kingfisher Coaching.

Ian’s argument, that ROI calculations should be grounded in the realities of the sum total benefits to an organisation chime with a recent report by the New York Times who have assessed the common myths businesses should consider before diving into social media.

With the average social media campaign costing up to $210,000 for bigger US brands, as reported by a May SocialTimes infographic, this debate is not going to go away.

(more…)

You may have heard of the Social Media Surgery before but you may not know they’ve been running since 2009 and are incredibly well received by the digital, creative, media and marketing community in Manchester.

Manchester Social Media Surgery events takes place on the second Tuesday of every month and feature a panel of experienced social media practitioners who answer questions put forward by the audience. Each event is themed around a specific social media challenge for business and attendance is free.

Recent themes have been:

• Creating Social Media Content and Analysing Engagement Stats
• Social Media for Recruitment
• Social Media for Events
• Developing a Social Media Policy

(more…)

Social Media Managers are in increasing demand, as companies begin to realise the power of social media in enterprise.

In the social media world, Influence is everything.

To find out how much social media influence you have, take our survey.

(more…)

As one of the first companies in the UK to provide practical, hands-on social media training courses to equip businesses with the skills and knowledge to grow and market themselves on Twitter, Facebook, LinkedIn and blogs, Real Fresh TV has hard-earned experience in leveraging social media platforms to achieve sustainable social return on investment (ROI).

We’ll be sharing how we do it and how we empower organisations to do the same, using the same actionable insights that have helped Real Fresh TV generate real business using social media since we launched in 2006.

Birmingham-based web design agency Compass Design recently attended our Learning Social Media By Doing course and left with solid marketing advice that generated business within weeks.

Here’s how it happened, in their own words:

(more…)

Official Press Release:

Within days of the Royal Wedding, a historic tour of the 7 Wonders of Britain, as voted by thousands in a Twitter and Facebook poll in February is set to launch from Manchester.

The 7 Wonders of Britain tour is also promoting The Great Exhibition 2012 online campaign which launches on May 6th 2011 and celebrates all that is Great about Britain.

The Great Exhibition 2012 is supported by a host of illustrious British celebrities including Sir Anthony Hopkins, Sir Michael Parkinson, Sir Terence Conran, Dame Ellen Macarthur and Dame Evelyn Glennie.

(more…)

After a prolonged silence on the blog we’re back!

Over coming weeks, the theme of this blog will be shifting somewhat as I focus on how Real Fresh TV helps companies achieve sustainable Social ROI.

Expect industry insights, case studies from companies we are working with and as we can find them, cold hard facts on how social media delivers sustainable value to businesses large and small.

(more…)

I’m thrilled to have been invited to give a Guest Lecture on planning and evaluating a social media strategy to MA Advertising and Marketing students at Leeds University Business School on Monday 28th February.

I will also be delivering a series of Seminars on the pros and cons of social media marketing and its impact on a Brand’s online reputation management after the lecture.

(more…)

A few weeks ago, I was invited to take part in a Twitter roundtable hosted by Manchester-based business-to-business hosting provider, UKFast.

A couple of days before the event I ran a short poll to find out how Real Fresh TV’s followers on Twitter used the platform.
(more…)

I’ve been invited to take part in UKFast’s Twitter Roundtable tomorrow.   The topic is ‘Twitter as a Marketing Channel for Business’.

UKFast is a Manchester-based business-to-business hosting provider, offering bespoke dedicated and virtual hosting solutions within the UK web hosting industry.  The company looks after 250,000 e-commerce web sites.  Find out more on Wikipedia.

In preparation for what should be a very enjoyable discussion with some great business minds, I’ve decided to run a quick poll today to find out how some of my followers are using Twitter.

Please take part in the poll, embedded below!!

(more…)