We’re running a digital marketing campaign for the Manchester-based family run business which has been operating for eight years to promote its new Supper Club, a collaboration with two other independent businesses that sees local food lovers sitting down with the local butcher and fishmonger once a month to enjoy a gourmet meal made from the region’s finest produce.
The introductory post laid down the methodology we are following in this live case study which sets out how we help businesses achieve sustainable social media ROI.
This post is about the strategy behind the Supper Club marketing campaign. However, before we delve into campaign specifics, here is a reminder of the fundamentals:
Campaign Objective: To increase the conversion rate of leads-to-orders (more…)