UK Firms Starting To Embrace Social Media Learning Curve
There has been much online discussion about a recent poll by TNS Media Intelligence/Cymfony which found that just 18 per cent of the UK businesses questioned believed their brands must engage urgently with social media if they were to avoid falling behind the market.
The Financial Times and Marketing Week provide excellent overviews.
As someone analyzing usage of social media amongst FTSE 100 companies in the UK, I have to say the findings come as no surprise.
