The Independent Says The Future Is Digital
Posted on 28. Feb, 2008 by Chi-chi Ekweozor in Events
Last night I had the pleasure of hearing David Greene, Marketing and Circulation Director of leading UK paper, The Independent discuss the newspaper’s digital marketing strategy and its impact on the brand.
The event, organised by Manchester’s Creative Industry Development Service (CIDS), and chaired by Danny Meaney, Managing Director of nmp Ltd, took place in Manchester’s Museum of Science & Industry and also featured a presentation by Sean Singleton, Managing Director of Skive, creative digital agency for The Independent, Gillette, McDonalds, Reebok, BP, Motorola and quite a few others.
David’s talk was highly informative and provided an insight into the effect the digital revolution is having on press and other traditional forms of media in the UK.
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