Social Media Usage in the FTSE 100: Company Profile – BHP Billiton

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how mining conglomerate, BHP Billiton (BLT.L) measured up.

FTSE 100 Company RSS Podcast Blog Online Video Audio Facebook, Flickr, etc
BHP Billiton Yes Yes No Yes Yes No

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Social Media Usage amongst FTSE 100 companies – Companies 11 To 15: British American Tobacco to British Land

Social Media Usage amongst FTSE 100 companies - a study

After a rather lengthy hiatus, the study on social media usage by FTSE 100 companies is back!

In this five-company installment, the websites of corporate heavyweights like British American Tobacco, British Airways, BG Group, British Energy and British Land are reviewed on the level of consumer engagement they provide.

The FTSE 100 list this study is derived from can be found on Yahoo! Finance’s FTSE 100 page.

I have reviewed each company’s usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

Sadly to say, of the five corporations studied, only one showed inventive use of online video.

Top marks to British Land for their live video feeds from web cams strategically placed around their key construction developments.

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Social Media Usage in the FTSE 100: Company Profile – British American Tobacco

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how tobacco giant, British American Tobacco (BATS.L) measured up.

FTSE 100 Company RSS Podcast Blog Online Video Audio Facebook, Flickr, etc
British American Tobacco No No No Yes No No

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1 Comment

Social Media Usage in the FTSE 100: Company Profile – British Airways

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how the UK’s leading airline, British Airways (BAY.L) measured up.

FTSE 100 Company RSS Podcast Blog Online Video Audio Facebook, Flickr, etc
British Airways No No No Yes No No

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Social Media Usage in the FTSE 100: Company Profile – BG Group

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how natural gas giant, BG Group (BG.L) measured up.

FTSE 100 Company RSS Podcast Blog Online Video Audio Facebook, Flickr, etc
BG Group Yes No No No No No

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1 Comment

Social Media Usage in the FTSE 100: Company Profile – British Energy

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how nuclear energy giant, British Energy (BGY.L) measured up.

FTSE 100 Company RSS Podcast Blog Online Video Audio Facebook, Flickr, etc
British Energy
No No No Yes No No

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3 Comments

Social Media Usage in the FTSE 100: Company Profile – British Land

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how the biggest landowner in London, British Land (BLND.L) measured up.

FTSE 100 Company RSS Podcast Blog Online Video Audio Facebook, Flickr, etc
British Land Yes No No Yes Yes No

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1 Comment

Social Media Usage amongst FTSE 100 companies – Companies 6 To 10: Antofagasta to Barclays

Social Media Usage amongst FTSE 100 companies - a study

Ten companies into a study of FTSE 100 companies and social media usage, some trends are starting to appear.

Whilst most of the more ‘consumer facing’ brands have enabled automatic fetching of content from the corporate website using RSS feeds, less than a handful are publishing any regular company information using a blog. It would appear that the addition of the occasional annual report video webcast is deemed sufficient as far as dynamic content goes.

The FTSE 100 list this study is derived from can be found on Yahoo! Finance’s FTSE 100 page.

The table below illustrates current social media usage amongst five companies: Antofagasta, Aviva, AstraZeneca, BAE Systems and Barclays.

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Social Media Usage in the FTSE 100: Company Profile – Barclays

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how financial services giant, Barclays (BARC.L) measured up.

FTSE 100 Company RSS Podcast Blog Online Video Audio Facebook, Flickr, etc
Barclays Yes No No Yes No No

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1 Comment

Social Media Usage in the FTSE 100: Company Profile – BAE Systems

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how the 3rd largest defence company in the world, BAE Systems (BA.L) measured up.

FTSE 100 Company RSS Podcast Blog Online Video Audio Facebook, Flickr, etc
BAE Systems Yes No No Yes No No

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3 Comments
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