Social Media Usage Amongst FTSE 100 Companies – Company Profile – 3i Group
This article forms part of a study on social media usage amongst FTSE 100 companies.
Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.
*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.
According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”
This is how international private equity investor firm 3i (III.L) stacked up.
| FTSE 100 Company | RSS | Webcast | Blog | Online Video | Audio | Facebook, Twitter, etc |
| 3i | Yes | No | No | No | No | Yes |
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