The first Social Media Single: “Credit Crunch Christmas” by Micky P. Kerr
Posted on 19. Dec, 2008 by Chi-chi Ekweozor in Engagement Marketing, Social Media Strategies
Earlier this week I shared how Peter Hartey, a recent attendee of the Social Media Starter Course was seeing some fantastic online success around a social media project he launched after attending the course in October.
Hot on the heels of Peter’s good news, I’ve been contacted by another Social Media Starter Course attendee with details of a fascinating social media project, this time featuring a Christmas single!
Liam Walsh of Ask Me PR is currently promoting an inventive musician’s Credit Crunch-themed Christmas single using social media.
4Talent Inspiration Session – Building Online Communities like Flickr and Habbo Hotel – Part 4
Posted on 03. Nov, 2008 by Chi-chi Ekweozor in Engagement Marketing, Events, Inspired
I’ve been sharing my notes from Channel 4’s 4Talent Inspiration Session on Online Communities. A one day intensive workshop on building and growing successful online communities, it took place as part of Birmingham’s first digital festival, Hello Digital.
This post covers my notes from Heather Champ, Director of Community at Flickr’s talk.
4Talent Inspiration Session – Building Online Communities like Flickr and Habbo Hotel – Part 3
Posted on 01. Nov, 2008 by Chi-chi Ekweozor in Engagement Marketing, Events, Inspired
Here is installment number 3 in my notes from Channel 4’s 4Talent Inspiration Session on Online Communities at Birmingham’s first digital festival, Hello Digital.
This post features my notes from Ally Branley, Community Manager at Channel 4’s talk.
4Talent Inspiration Session – Building Online Communities like Flickr and Habbo Hotel – Part 2
Posted on 31. Oct, 2008 by Chi-chi Ekweozor in Engagement Marketing, Events, Inspired
I’m sharing my notes from Channel 4’s 4Talent Inspiration Session on Online Communities at Birmingham’s first digital festival, Hello Digital.
Featuring illustrious speakers like:
- Heather Champ, Director of Community at Flickr, the world’s largest photo-sharing site
- Emma Monks, Senior Manager, Moderation and Safety at teen friendly virtual world, Habbo Hotel
- Community Consultant Ed Mitchell
- Ally Branley, Community Manager at Channel 4
it was an intensive series of talks and small group sessions aimed at helping web content creators and online community managers build, grow and manage successful online communities.
4Talent Inspiration Session – Building Online Communities like Flickr and Habbo Hotel – Part 1
Posted on 30. Oct, 2008 by Chi-chi Ekweozor in Engagement Marketing, Events, Inspired
I spent an illuminating day in the West Midlands on Sunday learning about building, growing and managing online communities.
It was great to attend an Inspiration Session on Online Communities put on by Channel 4’s 4Talent arm as part of the Hello World conference strand of Birmingham’s first digital festival, Hello Digital.
Social Media Giants YouTube and Wikipedia crack list of Top 10 UK Online Brands
Posted on 29. Nov, 2007 by Chi-chi Ekweozor in Audience Analytics
Social media brands YouTube and Wikipedia have entered Nielsen Online’s list of the top 10 most popular internet brands in the UK, at the expense of Real and AOL.
Here’s the two page report from Nielsen Online which also reports that Facebook accounts for the two of the fastest growing online brands in the UK: RockYou! and Slide.
RockYou! and Slide are heavily used by Facebookers – particularly 18-24 year old women – to organise photo slideshows, according to Nielsen Online.
This shouldn’t come as a surprise.
YouTube is now the UK’s fourth most popular commercial media brand.
According to Nielsen Online, its audience has grown 84% over the last year to almost 10 million unique users – almost one in every three UK users online use YouTube.
There is also a strong performance from Facebook which has grown a massive 1,647%, from less than half a million UK users to almost eight million, in just 12 months.
Facebook: Take a leaf out of Bebo’s book. It’s not all about Social Ads.
Posted on 13. Nov, 2007 by Chi-chi Ekweozor in Engagement Marketing
Marketing on social networks is less about Social Ad(vertising) and more about Engagement Marketing.
The former, a word play on ‘Social Ads’, is about targeting marketing messages to users on Facebook through the news feeds of their friends.
Engagement marketing, on the other hand, is about engaging a user with brand/marketing experiences that makes such an impression that they willingly share it with their friends.
This approach has been used successfully by global sports and fashion brands on the ‘other two’ social networks, Bebo and MySpace.
This post is a follow up to Saturday’s open letter to Facebook in which I suggested they considered introducing a monthly subscription option that offered users averse to sending and receiving Social Ads a way to opt out.
Disclosure: Real Fresh TV works with a number of online publishers to provide content owners a one stop digital distribution service for publishing multimedia content online. Our publisher partners include YouTube, Bebo, Brightcove, Veoh and Azureus.
Marketing By Engagement
Posted on 03. Nov, 2007 by Chi-chi Ekweozor in Engagement Marketing
Engagement Marketing is a term often used by online marketers to describe the process of promoting a product or service on a social network.
But what does it mean?
I’d personally prefer to ‘market by engagement’.
