Facebook Gives Users Option To Turn Off Beacon
Posted on 05. Dec, 2007 by Chi-chi Ekweozor in Social Media Strategies
Wow…!
You heard it hear first… For once, being on the UK side of the transatlantic time difference is an advantage.
Read more on Mark Zuckerberg’s latest post on the Facebook blog.
I guess, my only question is, what happens if I don’t want my information gathered at participating sites after I’ve turned off Beacon.
And the answer is right here:
“This has been the philosophy behind our recent changes. Last week we changed Beacon to be an opt-in system, and today we’re releasing a privacy control to turn off Beacon completely. You can find it here. If you select that you don’t want to share some Beacon actions or if you turn off Beacon, then Facebook won’t store those actions even when partners send them to Facebook.” Mark Zuckerberg, CEO, Facebook
Future of Social Advertising: Potential Pitfalls of Using Social Media
Posted on 27. Nov, 2007 by Chi-chi Ekweozor in Audience Analytics
This article is the fourth in a series of articles exploring the future of social advertising.
Click on the ‘Social Advertising’ tag to read earlier posts/articles.
The last post presented the notion of branded content as “the next big thing in social media” and put forward the proposition that brands are better off looking at engaging directly with consumers over branded content on the major social networking sites than creating standalone social media sites if they are promoting new products or services.
In this post, I expand on the potential pitfalls involved with engaging directly with consumers online using social advertising.
