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Social Media Usage in the FTSE 100: Company Profile – ARM

Posted on 16. Aug, 2010 by Ross Enston in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:

“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how the the semiconductor intellectual property (IP) supplier, ARM (ARM.L) stacked up.

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Introducing Ross Enston

Posted on 26. Jul, 2010 by Ross Enston in Social Media Strategies

Hi, I’m Ross Enston.

I have recently finished a research Masters in Computer Science and my interests include, Science, Technologies and new methods of Communication.

I am currently working at Real Fresh TV on an internship, researching the use of Social Media within FTSE 100 companies. Each week I will deliver a review and share my findings and suggestions.

I’m fascinated with how social networking sites have become part of our daily culture and excited with ability to link up and communicate to a vast array of people all over the world, instantly.

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Social Media Usage in the FTSE 100: Company Profile – Aggreko

Posted on 19. Jul, 2010 by Ross Enston in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how Generator Rental Company Aggreko (AGK.L) stacked up.

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Social Media Usage in the FTSE 100: Company Profile – African Barrick Gold

Posted on 12. Jul, 2010 by Ross Enston in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how the Gold producer, African Barrick Gold (ABG.L) stacked up.

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Social Media Usage in the FTSE 100: Company Profile – Burberry

Posted on 05. Jul, 2010 by Ross Enston in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how Fashion House, Burberry (BRBY.L) stacked up.

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Revisiting BP’s Use of Social Media, 2 Years On

Posted on 28. May, 2010 by Chi-chi Ekweozor in Social Media Strategies

A couple of years ago I started reviewing FTSE 100 companies use of social media.

One of the companies I reviewed was the now beleaguered oil giant BP.

As I said then:

My pre-evaluation expectation of how the company will fare:
I expect BP, who have significant consumer facing operations in the UK, to have a social media-rich web presence.  Let’s see.

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How We’re Boosting SEO for a FTSE 100 Company

Posted on 23. Mar, 2009 by Chi-chi Ekweozor in Social Media Strategies

Last week I had a very interesting request from a London-based Search Engine Optimisation (SEO) company.

The company, a well-respected search engine marketing agency called Greenlight requested that I placed a link to two Alliance & Leicester financial products on the bottom of the entry for Alliance & Leicester in this site’s study of social media usage amongst FTSE 100 companies.

The Greenlight representative was also kind enough to offer to compensate me for my trouble.

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Social Media Usage in the FTSE 100: Company Profile – Amlin

Posted on 25. Jan, 2009 by Chi-chi Ekweozor in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how specialist insurance and reinsurance underwriting group, Amlin (AML.L) fared.

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2009: The Year Social Media Becomes Big Business in the UK

Posted on 06. Jan, 2009 by Chi-chi Ekweozor in Social Media Strategies

Or so it would seem.

It’s the season for predictions.  From the BBC’s list of hotly tipped bands for 2009 to Wired’s list of tech predictions including a look at the wry miscalculations of yesteryear, this time of year it seems you can’t move for lists of predictions.

I’ll throw one into the mix for good measure.  I think that 2009 will be the year social media makes its way into the enterprise in the UK. 

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Social Media Usage in the FTSE 100: Company Profile – Cairn Energy

Posted on 28. Nov, 2008 by Chi-chi Ekweozor in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how independent petrol company, Cairn Energy (CNE.L) fared.

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