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How We’re Boosting SEO for a FTSE 100 Company

Posted on 23. Mar, 2009 by Chi-chi Ekweozor in Social Media Strategies

Last week I had a very interesting request from a London-based Search Engine Optimisation (SEO) company.

The company, a well-respected search engine marketing agency called Greenlight requested that I placed a link to two Alliance & Leicester financial products on the bottom of the entry for Alliance & Leicester in this site’s study of social media usage amongst FTSE 100 companies.

The Greenlight representative was also kind enough to offer to compensate me for my trouble.

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Social Media Usage in the FTSE 100: Company Profile – Amlin

Posted on 25. Jan, 2009 by Chi-chi Ekweozor in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how specialist insurance and reinsurance underwriting group, Amlin (AML.L) fared.

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2009: The Year Social Media Becomes Big Business in the UK

Posted on 06. Jan, 2009 by Chi-chi Ekweozor in Social Media Strategies

Or so it would seem.

It’s the season for predictions.  From the BBC’s list of hotly tipped bands for 2009 to Wired’s list of tech predictions including a look at the wry miscalculations of yesteryear, this time of year it seems you can’t move for lists of predictions.

I’ll throw one into the mix for good measure.  I think that 2009 will be the year social media makes its way into the enterprise in the UK. 

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Social Media Usage in the FTSE 100: Company Profile – Cairn Energy

Posted on 28. Nov, 2008 by Chi-chi Ekweozor in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how independent petrol company, Cairn Energy (CNE.L) fared.

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Social Media Usage in the FTSE 100: Company Profile – Alliance Trust

Posted on 17. Nov, 2008 by Chi-chi Ekweozor in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how the UK’s largest generalist investment trust, Alliance Trust (ATST.L) fared.

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Social Media Usage in the FTSE 100: Company Profile – Centrica

Posted on 01. Oct, 2008 by Chi-chi Ekweozor in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how energy giant, Centrica (CNA.L) fared.

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Social Media Usage in the FTSE 100: Company Profile – Carnival

Posted on 17. Sep, 2008 by Chi-chi Ekweozor in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how luxury cruise giant, Carnival (CCL.L) fared.

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Study Of Social Media Usage Amongst FTSE 100 Continues To Gain Coverage

Posted on 30. Aug, 2008 by Chi-chi Ekweozor in Audience Analytics

Our study of social media usage amongst FTSE 100 companies continues to attract readers.

It has been added to social bookmarking site StumbleUpon and internet marketing social site Sphinn and was recently picked up by social media industry blog, Social Media Today.

Yesterday it was covered by SinoTech Media, one of China’s largest digital marketing agencies in a blog post reviewing the surging mainstream interest in social media.

Here’s what they had to say:

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Social Media Usage in the FTSE 100: Company Profile – Bunzl

Posted on 29. Aug, 2008 by Chi-chi Ekweozor in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how outsourcing and distribution conglomerate, Bunzl (BNZL.L) fared.

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Social Media Usage amongst FTSE 100 companies – Companies 16 To 20: BHP Billiton to Cadbury ADR

Posted on 31. Jul, 2008 by Chi-chi Ekweozor in Social Media Strategies

Some pleasant surprises in this next instalment of the study on social media usage by FTSE 100 companies.

BSkyB Group, the media conglomerate, ticks all the boxes providing RSS feeds, comprehensive online video and social sharing facilities for content.

Its recent move to add more social networking functionality by launching a Sky Community feature on its digital media properties moves them several steps ahead of the other companies profiled.

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